About me

Marketing and placemaking consultant. Worked with developers and operators to create brands, outreach plans and temporary-use strategies. Passion for F&B. Former journo for TimeOut, Olive, Manchester Evening News and The Skinny.

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Projects

• Higher Ground + Stall: Event marketingWorked alongside Grub MCR and chef Joseph Otway (of Higher Ground) to market their activations at Kampus. Brand Creation / Social media advertising / Signage / Launch comms.
• Enterprise City: Bonded Warehouse launchDevised and executed a launch event for the Bonded Warehouse; a creative workspace for media, tech and F&B businesses. Panels on Tech, Media and Retail & Leisure in the North of England, including speakers from Twitter, Mission Mars, BBC Radio 6, The Farm Group, Endemol Shine and more. Live performance by Dutch Uncles.
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  KAMPUSManchester's new Garden neighbourhood. Marketing lead on behalf of Capital & Centric and HBD. Brand direction / website design / copywriting / temporary use / photography & video / comms strategy / signage & wayfinding / partnerships.

Work history

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Senior Marketing Managercapital & centric
Apr 2019 - Mar 2020Manchester, United KingdomFull Time
Led on marketing and messaging strategy for all Capital & Centric projects in Manchester, Liverpool and Sheffield. Managing the entire marketing spend and reporting on ROI. Responsible for creating the 'Piccadilly East' PR & messaging strategy - a key placemaking initiative. Identified occupiers for temporary use spaces and facilitated the introductions e.g. Stall at Kampus and a Tap Room & event space at a Northern Quarter site. Project lead for 'Mancunian Spray' charity arts festival. Curating the traders and advertising the event to the general public. Launched 'Phoenix' - 75 owner-occupier apartments - creating a digital strategy, as well as devising the launch events and managing third party sales platforms including Rightmove. Led on the brand creation for 'Kampus' including design, photography, social media strategy, physical signage and tone of voice. Responsible for briefing and managing all third party creative, design, social media and PR agencies. Co-ordination and new business for Regeneration Brainery - a key CSR project founded by Capital & Centric.
Communications and Strategy OfficerAllied London
Oct 2016 - Apr 2019Manchester, United KingdomFull Time
Delivered communications and marketing strategies for commercial, residential and retail & leisure projects for Allied London, across Manchester, Leeds and London. Planned and executed placemaking events across the portfolio, including a 12-hour creative festival to launch Enterprise City. Also worked with operators to host their own events. PR strategist across all Allied London projects, including the mixed used St. John's neighbourhood. Also acted for operators such as Everyman Cinema, Barry's Bootcamp and Aviva investors. Held 12 monthly events for the creative, media and leisure industries at Old Granada Studios. Received national press coverage on key commercial deals, reaching publications such as the FT, BBC, the Telegraph and the Times. Responsible for establishing the 'Exchange' programme with Tech Nation at Enterprise City. Led on brand creation for 'XYZ Work & Social' the first hospitality and co-work space from Allied London's operating arm.

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Skills

• Marketing Branding
• Marketing Communications
• Marketing Copywriting
• Marketing Strategy
• Marketing Analytics
• PR Strategy
• Events Planning
• Strategic Partnerships
• Brand Strategy
• Communications Coordination