Tom Jeffery

Tom Jeffery

Lead ConsultantLondon, United Kingdom
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Tom Jeffery

Tom Jeffery

Lead ConsultantLondon, United Kingdom
About me
I'm a communications specialist with ten years’ experience in public policy, news editing and digital marketing. At Cast from Clay, I work with NGOs, think tanks, and university research centres to better connect policy expertise to the audiences that matter. Find out more and take my free course on communications fundamentals: https://www.tdwjeffery.com
Projects
  • Supercast
    SupercastI created a podcast on private equity from scratch.
  • Video Production - GAIM conference
    Video Production - GAIM conferenceI secured a video budget to promote Global Alternative Investment Management, a well-known finance conference. I focussed on high-impact interviews, and managed all aspects of production including new branding.
Work history
    Cast from Clay logo
    Cast from Clay logo
    Lead ConsultantCast from Clay
    London, United KingdomFull Time
    I lead campaigns and strategy projects with think tanks, NGOs, and universities.
    Apolitical logo
    Apolitical logo
    Editor-in-ChiefApolitical
    London, United KingdomFull Time
    I oversee editorial and set content strategy for a global learning network, made up of 100,000 public servants in over 170 countries. I lead the company's thinking about content. Starting with user needs, I identify opportunities to create content that equips public servants to do their jobs. I support my team to design new content formats — written, audio and video — and produce them at scale. I manage a team of six content creators and editors. I support them to create learning content and edit content contributed by public servants. I set production and editorial standards, and provide hands-on editorial support and coaching: to my team, colleagues across the organisation, and public servants at all levels of seniority. I build relationships with key partners and contributors.
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Skills
  • Digital Marketing
  • Content Production
  • Editing
  • News Editing
  • Content Strategy
  • Research
  • Stakeholder Engagement
  • Brand Strategy
Education
    MA Social and Political Thought
     - Brighton, United Kingdom
    BA International Development and International Relations
     - Leeds, United Kingdom