Tom Lancaster

Tom Lancaster

Creative director, design leaderLondon, United Kingdom
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Christopher Sutton
Tom Lancaster

Tom Lancaster

Creative director, design leaderLondon, United Kingdom
About me
I'm a creative director and design leader living in Mortlake, London. Over the past 15 years I've worked on the customer experience for Orange, Mayor of London (including London during the 2012 Games), Topman, Sainsbury's, British Airways and Department for Education. Educated at Goldsmith's, I take a conceptual user centred approach to design, and work on creative direction, tone of voice, customer experience and brand expression. In August 2021 I joined Wunderman Thompson as Head of UI. I also run my own design practice Graphic Arts & Type.
  • Trib3.0 logo identity
    Trib3.0 logo identityFor Trib3.0, a NFT studio working across fashion, music and art, I designed this tribal brand identity as Graphic Arts & Type. There’s a bespoke wordmark in bronze with angular details, a shortened 3.0 as monogram, and a drum mark as a dot that acts as shorthand for the brand. I also designed the website.
  • Donuts for The Toy
    Donuts for The ToyTo open submissions for the first edition of The Toy, here is a donut campaign I designed as Graphic Arts & Type. With pastel donuts spinning, popping up and gliding up screen, and type in Chewie by FontPeople. On Instagram Reels the campaign is soundtracked by ‘Donuts Mind If I Do’ by CHAI.
  • The Toy
    The ToyThe Toy is a printed press full of stories, poems and artwork for children created by adults. Created by Sue Lancaster, it is published four times a year with brand identity and design by me as Graphic Arts & Type.
  • Springtime in New York
    Springtime in New YorkPhotos taken in April 2022 around Manhattan on 35mm film with an old Canon EOS300 for Graphic Arts & Type, my design practice. Locations include Central Park from Park Lane Hotel, Top of the Rock, the Highline, Small Island, Guggenheim, MoMA, Liberty Island, Solow Building.
  • Provision brand identity
    Provision brand identityA new brand identity Provision - a lifestyle store in Bermondsey, London - designed as Graphic Arts & Type. The identity features bespoke logo and monogram, duotone images, graphic art patterns and Public Sans type in two colours, Indigo and Tadelakt. The colours are inspired by the products Provision sell, ranging from raw denim to poured concrete sinks and reclaimed flooring.
  • Vernal Equinox 2022
    Vernal Equinox 2022Bespoke letting for the first day of Spring
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Work history
    Wunderman Thompson logo
    Wunderman Thompson logo
    Head of UIWunderman Thompson
    London, United KingdomFull Time
    Leading a team of UI designers at Wunderman Thompson Commerce
    Graphic Arts & Type logo
    Graphic Arts & Type logo
    FounderGraphic Arts & Type
    London, United KingdomFull Time
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  • Advertising
  • Branding
  • Corporate Identity
  • Art Direction
  • Digital
  • Typography
  • Brand Design
  • Brand Identity
  • Design
  • Creative Direction
  • Online Campaigns
  • Print Campaigns
  • Illustrator
  • Product Design
  • Digital Design
  • Digital Creative
    DesignGoldsmiths University of London
     - London, United Kingdom