I'm a creative director and design leader living in Mortlake, London.
Over the past 15 years I've worked on the customer experience for Orange, Mayor of London (including London during the 2012 Games), Topman, Sainsbury's, British Airways and Department for Education.
Educated at Goldsmith's, I take a conceptual user centred approach to design, and work on creative direction, tone of voice, customer experience and brand expression.
In August 2021 I joined Wunderman Thompson as Head of UI.
I also run my own design practice Graphic Arts & Type.
Projects
- Orange and T-Mobile Network SharingFor Everything Everywhere’s network sharing internal launch I designed this campaign. To illustrate getting signal on both Orange and T-Mobile networks, I came up with a Venn diagram creative that combines the Orange Pantone 151 and T-Mobile magenta to make the Everything Everywhere grey. Creative by me, print production by Charterhouse.
- The A - Z of LondonThe A – Z of London is a little book of the brand assets that make up the London look, from typefaces, to colours, to tone of voice. It is used for all work by Mayor of London, Greater London Authority and London Assembly. Credits: creative direction by Tom Lancaster, design and illustration by Vivienne Lang, Caroline Sellers and Sergio Fernandez, copy by Helen Booth and the team, print by Tradewinds.
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Work history
Head of UI & ContentWunderman Thompson
London, United KingdomFull Time
Leading a team of Leads, Designers and Writers based in London, Porto, Lisbon, Budapest, and Katowice for Wunderman Thompson.
FounderGraphic Arts & Type
London, United KingdomFull Time
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Skills
- Advertising
- Branding
- Corporate Identity
- Art Direction
- Digital
- Typography
- Brand Design
- Brand Identity
- Design
- Creative Direction
- Online Campaigns
- Print Campaigns
- Illustrator
- Product Design
- Digital Design
- Digital Creative
Education
G
G
DesignGoldsmiths University of London
- London, United Kingdom