I'm a creative director and design leader living in Mortlake, London.
Over the past 15 years I've worked on the customer experience for Orange, Mayor of London (including London during the 2012 Games), Topman, Sainsbury's, British Airways and Department for Education.
Educated at Goldsmith's, I take a conceptual user centred approach to design, and work on creative direction, tone of voice, customer experience and brand expression.
In August 2021 I joined Wunderman Thompson as Head of UI.
I also run my own design practice Graphic Arts & Type.
Projects
- Trib3.0 logo identityFor Trib3.0, a NFT studio working across fashion, music and art, I designed this tribal brand identity as Graphic Arts & Type. There’s a bespoke wordmark in bronze with angular details, a shortened 3.0 as monogram, and a drum mark as a dot that acts as shorthand for the brand. I also designed the website.
- Donuts for The ToyTo open submissions for the first edition of The Toy, here is a donut campaign I designed as Graphic Arts & Type. With pastel donuts spinning, popping up and gliding up screen, and type in Chewie by FontPeople. On Instagram Reels the campaign is soundtracked by ‘Donuts Mind If I Do’ by CHAI.
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Skills
- Advertising
- Branding
- Corporate Identity
- Art Direction
- Digital
- Typography
- Brand Design
- Brand Identity
- Design
- Creative Direction
- Online Campaigns
- Print Campaigns
- Illustrator
- Product Design
- Digital Design
- Digital Creative
Education
G
G
DesignGoldsmiths University of London
- London, United Kingdom