Tom Lancaster

Tom Lancaster

Creative director, design leaderLondon, United Kingdom
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Matt Willey
Christopher Sutton
Tom Lancaster

Tom Lancaster

Creative director, design leaderLondon, United Kingdom
About me
I'm a creative director and design leader living in Mortlake, London. Over the past 15 years I've worked on the customer experience for Orange, Mayor of London (including London during the 2012 Games), Topman, Sainsbury's, British Airways and Department for Education. Educated at Goldsmith's, I take a conceptual user centred approach to design, and work on creative direction, tone of voice, customer experience and brand expression. In August 2021 I joined Wunderman Thompson as Head of UI. I also run my own design practice Graphic Arts & Type.
    MMXXIIITo welcome 2023, Roman numerals, designed for my practice Graphic Arts & Type.
  • Christmas 2023
    Christmas 2023For Graphic Arts & Type's Christmas 2022 Greetings I illustrated this tree with a Sharpie and then decked it with the advent geometric shapes I created for Christmas 2021.
  • Août
    AoûtA bespoke wordmark for the month of sunshine and holidays.  August in French - pronounced ‘oot’.
  • Trib3.0 logo identity
    Trib3.0 logo identityFor Trib3.0, a NFT studio working across fashion, music and art, I designed this tribal brand identity as Graphic Arts & Type. There’s a bespoke wordmark in bronze with angular details, a shortened 3.0 as monogram, and a drum mark as a dot that acts as shorthand for the brand. I also designed the website.
  • Donuts for The Toy
    Donuts for The ToyTo open submissions for the first edition of The Toy, here is a donut campaign I designed as Graphic Arts & Type. With pastel donuts spinning, popping up and gliding up screen, and type in Chewie by FontPeople. On Instagram Reels the campaign is soundtracked by ‘Donuts Mind If I Do’ by CHAI.
  • The Toy
    The ToyThe Toy is a printed press full of stories, poems and artwork for children created by adults. Created by Sue Lancaster, it is published four times a year with brand identity and design by me as Graphic Arts & Type.
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Work history
    Wunderman Thompson logo
    Wunderman Thompson logo
    Head of UIWunderman Thompson
    London, United KingdomFull Time
    Leading a team of UI designers at Wunderman Thompson Commerce
    Graphic Arts & Type logo
    Graphic Arts & Type logo
    FounderGraphic Arts & Type
    London, United KingdomFull Time
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  • Advertising
  • Branding
  • Corporate Identity
  • Art Direction
  • Digital
  • Typography
  • Brand Design
  • Brand Identity
  • Design
  • Creative Direction
  • Online Campaigns
  • Print Campaigns
  • Illustrator
  • Product Design
  • Digital Design
  • Digital Creative
    DesignGoldsmiths University of London
     - London, United Kingdom