I’m a designer and creative director living in Mortlake, London. After studying at Goldsmiths College, I started working at Clear Channel in 2006 where I designed outdoor advertising. I moved to Orange in 2007 to design, and manage brand identity. From 2011 I led a team at City Hall, directing integrated campaigns for the Mayor of London. Then, in March 2014 I joined Topman to lead its digital design studios. From November 2016 I worked at Sainsbury’s as Design Director on grocery digital products, and the digital brand experience. In April 2019 I joined British Airways as Design Lead for mobile.Locked Pro Plan feature
Leading design for British Airways mobile apps experience.
Leading a team of digital product designers across the Sainsbury's online food experience.
At Topman I lead the digital design and photography studios, managing a team of 15
At the GLA I led the design team and directed campaigns and branding for Mayor of London.
Here I designed lead creative for Orange and Everything Everywhere brands, and art directed digital, print and merchandise work.
At Clear Channel I designed billboards and six sheets for their clients.