Tom Lancaster Creative director, consultant, designer | The Dots
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Tom Lancaster

Creative director, consultant, designerLondon, United Kingdom
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Tom Lancaster

Creative director, consultant, designerLondon, United Kingdom
About me
I'm a creative director and design leader living in Mortlake, London. Over the past 15 years I've worked on the customer experience for Orange, Mayor of London (including London during the 2012 Games), Topman, Sainsbury's and British Airways. Educated at Goldsmith's, I take a conceptual user centred approach to design, and work on creative direction, tone of voice, customer experience and brand expression. In September 2020 I joined Department for Education as Deputy Director, Design and Communications.
Projects
  • Advent colouring sheetJust in time for advent, here's a hand drawn colouring sheet. Print one off and colour in a drawing a day.
  • A year at British AirwaysA look back at what I enjoyed the most at BA.
  • British Airways app home-screenHere’s an update on the British Airways app I’ve been working on for the past year. While there have been many behind the scenes improvements, something I’ve been excited to get out to customers is the new iPhone home-screen using the new British Airways experience language. Previously the app often had copy sat on semi transparent panels with full bleed images behind. This layered approach worked really well on some images, but on others the information often wasn’t legible and the next best a
  • Sainsbury’s digital experienceOver the past couple of years the digital experience team here at Sainsbury’s have been developing our design system Luna, and have been rolling it out across our digital products. It’s now in use across the majority of our customer and colleague digital experiences, including grocery e-commerce, apps, food to order, self scan in-store, self service store tills and our stock checker.
  • Other Parties logo and monogramOver the past couple of months I’ve enjoyed working with Other Parties, a film company that ‘distributes, promotes and discusses films’ to create a logo.
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Work history
    Deputy Director, Design and CommunicationsDepartment for Education
    London, United KingdomFull Time
    Senior Design ManagerBritish Airways
     - London, United KingdomFull Time
    Leading design for British Airways mobile apps experience.
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Skills
  • Advertising
  • Branding
  • Corporate Identity
  • Art Direction
  • Digital
  • Typography
  • Brand Design
  • Brand Identity
  • Design
  • Creative Direction
  • Online Campaigns
  • Print Campaigns
  • Illustrator
  • Product Design
  • Digital Design
  • Digital Creative
Education
    G
    G
    DesignGoldsmiths University of London
     - London, United Kingdom