Tom Lancaster

Tom Lancaster

Creative director, design leaderLondon, United Kingdom
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Tom Lancaster

Tom Lancaster

Creative director, design leaderLondon, United Kingdom
About me
I'm a creative director and design leader living in Mortlake, London. Over the past 15 years I've worked on the customer experience for Orange, Mayor of London (including London during the 2012 Games), Topman, Sainsbury's, British Airways and Department for Education. Educated at Goldsmith's, I take a conceptual user centred approach to design, and work on creative direction, tone of voice, customer experience and brand expression. In August 2021 I joined Wunderman Thompson as Head of UI. I also run my own design practice Graphic Arts & Type.
Projects
  • 'Bushman' UK Cinematic Release
    'Bushman' UK Cinematic ReleasePresenting the official quad poster and creative for the UK reissue of 'Bushman' - a film by David Schickele, released by Other Parties. Designed as Graphic Arts & Type, the creative features a bespoke wordmark, framing an original still of Paul Eyam Nzie Okpokam from the 1971 film.
  • Cannes 2024
    Cannes 2024Celebrating Cannes 2024 creative. Graphic Arts & Type for Other Parties Film Company.
  • Winter star
    Winter starFor this year's seasonal creative, a colourful star. Made from striped paper bags coloured in with Sharpie pens. Designed for Graphic Arts & Type.
  • Variety 2023 official film release
    Variety 2023 official film releaseCreative for the re-issue 'Variety', a film by Bette Gordon presented by Other Parties Film Company. The campaign features original stills photography by Nan Goldin and a bespoke wordmark and design by Graphic Arts & Type.
  • July wordmark
    July wordmarkJuly wordmark hand drawn to celebrate the start of the second half of the year as Graphic Arts & Type.
  • Bajan Palms
    Bajan PalmsPhotos taken for Graphic Arts & Type around Barbados at Easter in 2023 on 35mm film with a Canon EOS300. Locations include Mullins Beach, Prospect Beach, Bathsheba, Andromeda Gardens and Worthing Beach.
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Work history
    S
    S
    Experience Design DirectorSQLI
    London, United KingdomFull Time
    Leading the Experience practice for SQLI London.
    Graphic Arts & Type logo
    Graphic Arts & Type logo
    FounderGraphic Arts & Type
    London, United KingdomFull Time
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Skills
  • Advertising
  • Branding
  • Corporate Identity
  • Art Direction
  • Digital
  • Typography
  • Brand Design
  • Brand Identity
  • Design
  • Creative Direction
  • Online Campaigns
  • Print Campaigns
  • Illustrator
  • Product Design
  • Digital Design
  • Digital Creative
Education
    G
    G
    DesignGoldsmiths University of London
     - London, United Kingdom