About me

A freelance strategist, with my most recent experience at Strategy director level. I have worked with businesses of all sizes and sectors, taking meaningful insights and delivering them in a way that drives impactful creativity and delivers commercial success. I have a passion for problem solving and I have a breadth of experience as a strategist across research, brand building, brand expression and tactical executions.

QuestionsProjectsExperienceTeam

• Hey all! I am working with an agency is Sydney to set up a London office and would love some advice/connections on finding clients?
• Freelance strategist looking to help brands and businesses exceed customer expectation
• Hi I have just had my next role fall through which means I sadly now fall out of the support network for Furlough, does anyone have advice?

Work history

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Senior StrategistColumns Design
May 2019London, United KingdomFull Time
An agency that applies strategic creativity to all that it does, from working with global clients like Shell and J P Morgan, to smaller local specialists Columns is always looking to push our clients further. Joining the newly created strategy team in May I have worked closely with the strategy director to develop and define what strategy means for the business. Creating a framework for projects and developing a brand model to help our creativity successfully reach long term client goals. Alongside this internal project I have also worked closely with new and existing clients, including helping core business divisions within Shell connect with their unique B2B customers, redefine J P Morgan private bank’s positioning and launching a new restaurant brand in St Katharine Docks called The Melusine.
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Strategy directorColumns Design
Feb 2020 - Apr 2020London, United KingdomFull Time
An agency that applies strategic creativity to all that it does, from working with global clients like Shell and J P Morgan, to smaller local specialists Columns is always looking to push our clients further. In my final months at Columns I was promoted to the Strategy Director role to continue to lead strategic thinking across all elements of the business and client work.

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Skills

• Strategy
• Branding
• Brand Strategy
• Creative Strategy
• Content Strategy
• Research
• Interviewing
• Planning
• Positioning

Awards

Mums for Safety - Cannes Silver LionCannes Lions International Festival of Creativity
Mums for Safety was an internal safety campaign for construction company Lendlease, It broke down the barriers and complexity of a very important message, placing mums of real workers at the forefront of the campaign.
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Australian Business Awards - Brand Management 2017 - SFI HealthAustralian business awards
The brand architecture and portfolio strategy that formed a major part of this project won an ABA100 Australian Business Award for Brand Management.