About me
MA English Literature Student. Accomplished Tutor. Multi-disciplinary Writer.
Work history
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Creative Copywriter and Social Media CoordinatorMorprime Industries
- London, United KingdomFreelance
- Worked alongside a team of graphic designers to deliver writing complimentary to image.
- Developed content informed business to consumer (B2C), notably in digital campaigns aimed at directing audiences to the Oxford Street New Balance store.
- Produced successful copy for e-commerce campaigns, including coverage of the New Balance X Salehe Bembury ‘Yurt 2’ collection which reached 72,309 Instagram users through 2 weeks.
- Attended events and recorded short video clips to upload to social media.
- Provided monthly statistical feedback reports focused on social growth, reach and engagement.
- Helped strategise and organise upload schedule for an Instagram account with 30k+ followers.
- Actively sought current affairs across both the fashion and footwear industry to ensure 7+ daily Instagram stories in line with trend, reaching 500+ users on average through 24 hours.
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Creative Copywriter and Content CuratorOriginal Shift
- London, United KingdomFreelance
- Provided clean, informative writing for an account with 80k+ followers on Instagram.
- Consistently hit deliverables with posts such as ‘Ewen Spencer’s Documentation on British Subculture’ reaching the ‘explore’ page and garnering 11,878 likes and counting.
- Researched multidisciplinary archive material, ranging fashion, sport, music and more.
- Interviewed clients such as Adrian Bianco for editorial pieces via email and accurately transcribed in-person coverage with the likes of artist Ola Olu ‘Slawn’ and more.
- Regularly edited the Original Shift website using CMS platform Squarespace.
- Completed PR-led pieces with clients such as Helly Hansen.
Skills
- CMS Experience
- Copywriting Editorial
- B2B Copywriting
- B2C Copywriting
- Ecommerce Copywriting
- Creative Copywriting
- Digital Copywriting
- Adobe Creative Suite
- Microsoft Office
Education
S
S
A LevelsSir Joseph Williamson's Mathematical School
Rochester, United Kingdom
3 A* - Government and Politics. English Literature, Media.
U
U
MAUniversity of Nottingham
Nottingham, United Kingdom
Predicted distinction.
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