A creative problem solver with over 7 years industry experience, varying from branding, service design and exhibition, to live event and experiential.
I have an eye for opportunity and an integral belief that adaptability, risk and creativity are essential for brand success. It’s this approach that has put me in front of clients such as Shell, Major League Baseball and Ferrari, delivering projects across the globe.
Work history
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Creative DirectorGiant Int.
- London, United KingdomFreelance
Aiding the company in their transition from event production to full turnkey experiential and events agency.
Refreshing the brand. Bringing the company image in line with their new offering.
Building a creative team of trusted freelancers.
Working with existing clients to develop new strategies.
Working on pitches for new clients. Responsible for research and strategy, creative direction and design management.
Senior DesignerImagination
- London, United KingdomFull Time
Leading the creative delivery across a number of branding, experiential and event projects, worldwide.
Part of the pitch team responsible for securing the relationship with Major League Baseball. Moving forward to lead the branding, and graphic direction for their ‘Battlegrounds’ campaign (2017).
Creative direction for Shell’s global award ceremony for forecourt sales. Responsible for event branding and identity, creation of internal campaign assets, creative production and overseeing
on-site delivery. Beijing (2014), Paris (2015), New York (2017).
Creative lead for Linde’s ‘Hydrogen Cycle’ augmented reality experience (2017).
Branding and graphic direction for Shell’s global ‘Make the Future’ festival held at London’s Queen Elizabeth Olympic Park (2015-2017).
Re-location to the Imagination Qatar office. Providing creative direction for Shell’s ‘Energy World Qatar’ Festival (2015).
Branding and graphic direction for Shell’s ‘Eco-Marathon’ race events in Rotterdam (2014-2017).
Skills
- Creative Direction
- Graphic Design
- Branding
- Logo Design
- Editorial Design
- Brand Strategy
- Wayfinding Design
- Exhibit Design
- Events
- Brand Experiential