Tom Newbury

CRM Manager - Customer Experience

Skills

  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Excel
  • Office

Companies I’ve worked with

View all
  • Apple

    Apple

    FollowFollow
    • Tech

Work history

Currently

CRM Manager Customer Experience

Eurostar

Aug 2015
  • End to end project manage,net of a broad range of CRM Campaigns • Covering the CRM element of larger integrated campaigns, regular newsletters and automated behavioural retention campaigns • Responsibility for customer experience, and in particular a strategy of personalised, flexible email that is based on a thorough understanding of customer journeys • Ongoing management of agencies, stakeholders and campaign costs to deliver messaging on time and budget • Ongoing testing and results analysis to optimise performance and understand the customer better, influencing future strategy • Cross-functional project management on an ad hoc basis • Bringing Eurostar's email work to the edge of industry best practice through single customer view, CRM linked DMP, Movable Ink style dynamic content, segmentation based on 'big data' techniques, and a clear strategic vision for the future.

2015

Marketing Manager

The Australian Ballet

Jan 2015 - Mar 2015
  • • Three month contract while on sabbatical, covering the Senior Marketing Manager • Wrote the strategy for key campaigns, acted tactically in response to market conditions, with a team of three marketing execs reporting in to me • Final sign off on all costs and channels including CRM

2014

CRM Campaign Manager

Eurostar

Mar 2013 - Aug 2014
  • Click to edit position description• End to end project management of a broad range of CRM campaigns • Covering the CRM element of larger integrated campaigns, regular newsletters and automated behavioural retention campaigns • Strong influence on creative development based on changing brand guidelines • Ongoing management of agencies, stakeholders and campaign costs to deliver messaging on time and budget • Ongoing testing and results analysis to optimise performance and understand the customer better, influencing future strategy Side projects have included managing the marketing of a programme of music events in our business lounges, including their print, email, social media and website promotion.

2013

Direct Comms Manager UK & International

Eurostar

Mar 2012 - Mar 2013
  • Click to edit position description• End to end project management of a broad range of CRM campaigns • Covering the CRM element of larger integrated campaigns, regular newsletters and automated behavioural retention campaigns • Strong influence on creative development based on changing brand guidelines • Ongoing management of agencies, stakeholders and campaign costs to deliver messaging on time and budget • Ongoing testing and results analysis to optimise performance and understand the customer better, influencing future strategy Side projects have included managing the marketing of a programme of music events in our business lounges, including their print, email, social media and website promotion.

2012

Digital Marketing Executive

Eurostar

May 2011 - Mar 2012
  • Click to edit position description Supporting the Digital Marketing Manager on CRM, Social Media, PPC and Display channels for the UK and International Markets. • Day-to-day campaign management, reporting and analysis, through a mixture of agency management and hands-on campaign work. Highlights include supporting Eurostar's Olympic sponsorship and live streaming a series of environmental events • Result reporting and analysis and additional ad-hoc project work

2011

Direct Marketing Executive

Apple

May 2010 - Jun 2011
  • Click to edit position description Supporting the Digital Marketing Manager on CRM, Social Media, PPC and Display channels for the UK and International Markets. • Day-to-day campaign management, reporting and analysis, through a mixture of agency management and hands-on campaign work. Highlights include supporting Eurostar's Olympic sponsorship and live streaming a series of environmental events • Result reporting and analysis and additional ad-hoc project work

Education

2010

Marketing Management

Newcastle University

Aug 2006 - May 2010

    Awards

    2013

    Grand Prize & Best use of digital in outdoor

    • ClearChannel & Brand Republic awards for Eurosatr Live, the first large-scale ue of real-time data in outdoor digital advertising http://www.thecloudandcompass.com/case-study/eurostar