Tom Newbury

CRM Manager - Customer Experience

FollowUnfollow

Join our Pro Plan to message Tom

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Excel
  • Office

Work history

Currently

CRM Manager Customer Experience

Eurostar

Aug 2015
  • End to end project manage,net of a broad range of CRM Campaigns • Covering the CRM element of larger integrated campaigns, regular newsletters and automated behavioural retention campaigns • Responsibility for customer experience, and in particular a strategy of personalised, flexible email that is based on a thorough understanding of customer journeys • Ongoing management of agencies, stakeholders and campaign costs to deliver messaging on time and budget • Ongoing testing and results analysis to optimise performance and understand the customer better, influencing future strategy • Cross-functional project management on an ad hoc basis • Bringing Eurostar's email work to the edge of industry best practice through single customer view, CRM linked DMP, Movable Ink style dynamic content, segmentation based on 'big data' techniques, and a clear strategic vision for the future.

2015

Marketing Manager

The Australian Ballet

Jan 2015 - Mar 2015
  • • Three month contract while on sabbatical, covering the Senior Marketing Manager • Wrote the strategy for key campaigns, acted tactically in response to market conditions, with a team of three marketing execs reporting in to me • Final sign off on all costs and channels including CRM

2014

CRM Campaign Manager

Eurostar

Mar 2013 - Aug 2014
  • Click to edit position description• End to end project management of a broad range of CRM campaigns • Covering the CRM element of larger integrated campaigns, regular newsletters and automated behavioural retention campaigns • Strong influence on creative development based on changing brand guidelines • Ongoing management of agencies, stakeholders and campaign costs to deliver messaging on time and budget • Ongoing testing and results analysis to optimise performance and understand the customer better, influencing future strategy Side projects have included managing the marketing of a programme of music events in our business lounges, including their print, email, social media and website promotion.

2013

Direct Comms Manager UK & International

Eurostar

Mar 2012 - Mar 2013
  • Click to edit position description• End to end project management of a broad range of CRM campaigns • Covering the CRM element of larger integrated campaigns, regular newsletters and automated behavioural retention campaigns • Strong influence on creative development based on changing brand guidelines • Ongoing management of agencies, stakeholders and campaign costs to deliver messaging on time and budget • Ongoing testing and results analysis to optimise performance and understand the customer better, influencing future strategy Side projects have included managing the marketing of a programme of music events in our business lounges, including their print, email, social media and website promotion.

2012

Digital Marketing Executive

Eurostar

May 2011 - Mar 2012
  • Click to edit position description Supporting the Digital Marketing Manager on CRM, Social Media, PPC and Display channels for the UK and International Markets. • Day-to-day campaign management, reporting and analysis, through a mixture of agency management and hands-on campaign work. Highlights include supporting Eurostar's Olympic sponsorship and live streaming a series of environmental events • Result reporting and analysis and additional ad-hoc project work

2011

Direct Marketing Executive

Apple

May 2010 - Jun 2011
  • Click to edit position description Supporting the Digital Marketing Manager on CRM, Social Media, PPC and Display channels for the UK and International Markets. • Day-to-day campaign management, reporting and analysis, through a mixture of agency management and hands-on campaign work. Highlights include supporting Eurostar's Olympic sponsorship and live streaming a series of environmental events • Result reporting and analysis and additional ad-hoc project work

Education

2010

Marketing Management

Newcastle University

Aug 2006 - May 2010

    Awards

    2013

    Grand Prize & Best use of digital in outdoor

    • ClearChannel & Brand Republic awards for Eurosatr Live, the first large-scale ue of real-time data in outdoor digital advertising http://www.thecloudandcompass.com/case-study/eurostar