Work history
CRM Manager Customer Experience
End to end project manage,net of a broad range of CRM Campaigns
• Covering the CRM element of larger integrated campaigns, regular newsletters and
automated behavioural retention campaigns
• Responsibility for customer experience, and in particular a strategy of personalised,
flexible email that is based on a thorough understanding of customer journeys
• Ongoing management of agencies, stakeholders and campaign costs to deliver
messaging on time and budget
• Ongoing testing and results analysis to optimise performance and understand the
customer better, influencing future strategy
• Cross-functional project management on an ad hoc basis
• Bringing Eurostar's email work to the edge of industry best practice through single
customer view, CRM linked DMP, Movable Ink style dynamic content, segmentation
based on 'big data' techniques, and a clear strategic vision for the future.
Marketing Manager
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• Three month contract while on sabbatical, covering the Senior Marketing Manager
• Wrote the strategy for key campaigns, acted tactically in response to market
conditions, with a team of three marketing execs reporting in to me
• Final sign off on all costs and channels including CRM
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Skills
- Advertising
- Digital Media
- Marketing PR
- Branding
- Direct Marketing
- Email Marketing
- Internet Marketing
- Marketing Strategy
- Social Media Marketing
- Excel
- Office
Education
Marketing Management
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Awards
Grand Prize & Best use of digital in outdoor
ClearChannel & Brand Republic awards for Eurosatr Live, the first large-scale ue of real-time data in outdoor digital advertising
http://www.thecloudandcompass.com/case-study/eurostar