Tom Nicholls

Head of Product

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  • LocationUnited Kingdom

About me

 

Highly experienced multi-disciplinary tech consultant with adept skills in product management, UX design, business analysis and Agile process implementation. Skilled as the conduit between business, customer and tech which allows for the design and creation of products well-suited to all.

Skills

 

  • Advertising
  • TV
  • Branding
  • Mobile
  • Presenting
  • Budgeting
  • Design
  • Problem Solving
  • Production Management
  • Strategic Planning
  • Creative Thinking
  • Excel
  • Indesign
  • Office
  • UX Design

Work history

Currently

Head of Product

Crowdmix

May 2014
  • Mobile App & Web Platform Responsible for the vision, strategy, tactics and roadmap of the social network and specialist user portals. Overseeing the work of 70 people across 7 multi-disciplinary product teams. • Product Management – Creating and maintaining the strategy, roadmap, market positioning and high level backlog and galvanising people through clear articulation of the vision and progress • Working with Teams – Putting together the work for 70 tech and product staff members split into 7 teams capable of independent working as they are made up of Product Owner, FE Devs, BE Devs, Infrastructure Devs, UX Designer, User Researcher and UI Designer • Scenario & Journey Lead Design – Worked with research, design and tech to create personas, scenarios, user scenarios/journeys, user problems and value propositions and then prioritised them to give clarity and focus • Eliciting Requirements and Feeding Back – Liaised frequently with investors, C-suite, partners, customers, tech and other stakeholders • Agile Workflow Process – Helped in creating the product development process • Ideas Management – Came up with product ideas and reviewed those from other people, then implemented the best • User & Market Research – Worked with research department to understand the market, competitors and customers and then put the relevant findings into the product • Monitoring – Defined success metrics (acquisition, activation, retention, referral, revenue) for MixPanel and business KPIs and then monitored and interpreted the output before pivoting the product based on the results

2014

Business Analyst & UX Designer

Euromoney Institutional Investor

Jan 2014 - Jun 2014
  • Euromoney Plutus Project First phase redesign of the euromoney.com website to coincide with the new business model • Domain Modelling – Aided in mapping out Euromoney’s sphere of influence • Personas – Created in-depth personas based on behaviour data to ensure a user-based project • User Requirements Gathering – I organised and facilitated 47 workshops with representatives from Barclays, Citi, HSBC, Deutsche Bank, Deloitte, Princeton University and many others • As-Is study – Compiled diagrams and documentation based on the existing content and functionality around banking news, polls (e.g. Euromoney FX Survey) and awards (e.g. Euromoney Awards for Excellence) • Competitor Analysis – Completed in depth functional, content and business model analysis of countries such as Financial Times, The Banker, Thompson Reuters and many others • User Behavioural Analysis – Interpreted data from Google Analytics, WebTrends and BOAT to understand how users used the website • Subscription & Business Modelling – Interviewed key members of staff and created business/subscription models for consideration by the board Syndication Project The addition of functionality to an existing lucrative system for syndicating content to third party providers • User Stories – Created and maintained all User Stories using JIRA • Wireframing – Created all wireframes and held workshops to fine tune the solution • Scrum Master – Ran the project and was accountable for removing project impediments • User Requirements Gathering – Elicited requirements from external users such as Dow Jones, Lexis Nexis, EVSCO and ProQuest as well as internal stakeholders • Integration with CMS – Oversaw the transition from the legacy CMS system to the new ‘Delphi ISIS’ system which uses Sitecore 6.6 • Systems Modelling – Created the UML documents to map out the as-is and t-be systems • User Acceptance Testing – Wrote the test scripts and ran the UAT for the project

2013

UX Designer

Metal Bulletin

Aug 2013 - Dec 2013
  • Feasibility study and R&D into a web-based dashboard which amalgamates content and functionality from existing sites to enable semantic search, seamless user experience and subscription cross-pollination. • Eliciting requirements – interviews and workshops with key stakeholders • Personas – creating in-depth personas to ensure a user-based project • User Story & User Journey documentation • UX Design – creating detailed wireframes (Axure RP) for use in communicating functionality • Domain Modelling – aiding in the application of this into the website design • Presentations – presenting results to the business owner, product manager and key staff • Subscription Model – creating a model to reflect the needs of potential users • Process Modelling – transforming complex requirements into simple, logical system processes

2013

Business Analyst, Product Owner and UX Designer

Rara Media Group

Sep 2012 - Sep 2013
  • Gathering and sorting requirements, creating functional specs, UML diagrams and Use Cases, wireframes (Axure) and the first draft designs for the following agile projects. • Mobile & Web Onramp Redesign – Overhaul and update the rara onramp to entice new customers • Facebook/Twitter Registration & Sign in – Allowing Facebook registration and sign in to the service • User Profiles & Playlist Sharing - Enabling Users to create a profile and share their playlists in order to open rara up to social marketing opportunities • CMS - Outline requirements for a move across to CMS to enable staff to update the service • Testing – Regression and acceptance testing of the developers output • KPIs - Creating and maintaining business intelligence reports and VB coding automatic data updates

2012

Business Analyst

Universal Music Group

Sep 2011 - Oct 2012
  • Gathering and sorting requirements, creating functional specs, UML diagrams and Use Cases, wireframes (Axure) and the first draft designs for the following agile projects. • Mobile & Web Onramp Redesign – Overhaul and update the rara onramp to entice new customers • Facebook/Twitter Registration & Sign in – Allowing Facebook registration and sign in to the service • User Profiles & Playlist Sharing - Enabling Users to create a profile and share their playlists in order to open rara up to social marketing opportunities • CMS - Outline requirements for a move across to CMS to enable staff to update the service • Testing – Regression and acceptance testing of the developers output • KPIs - Creating and maintaining business intelligence reports and VB coding automatic data updates