My role within the company has to lead all aspects of the digital marketing, promotion and strategy for artists as varied as Moby, Robyn, M83, Röyksopp, The Knife, Fever Ray and more. I have developed strategies and coordinate international campaigns together with our partners and licensees around the world, from small independent labels, to major labels and distributors to Hollywood film companies and book publishers.
This was a short-term paid contract over the Summer of 2006 with the company secured after working with them as an intern. The project involved sourcing and cataloguing of digital and physical masters, creating and editing the digital content, including the production of clips, download ready tracks and artwork. Using a custom Content Management System and working with the web designers and digital distributors the material was used to produce a fully functioning online store to a very tight timeline.