I am a recent fashion promotion graduate based in the North West, UK. I specialise in Graphics, Print media, Creative Direction and Branding. Having worked in luxury fashion retail for over six years, I am continually developing my understanding of the creative processes of luxury fashion houses. Through the use of visuals and research, I contextualise my creative ideas and concepts to produce stunning graphics and industry quality marketing concepts.
Work history
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Marketing AssistantISAWITFIRST.COM
- Manchester, United KingdomFull Time
During a year long internship programme, I worked as part of the marketing team in the fast fashion company ‘I SAW IT FIRST’ based in Manchester. My responsibilities were initially to help out with general marketing activities such as OOH advertising, PR and brand content. However, this quickly grew into a more varied role within the social and branding sectors of the business. Day to day activities included creating social content, writing blog posts, editing and distributing imagery and other creative content, social events, marketing material creation and marketing concepts creation.
Creative DirectionBermuda Born
- Manchester, United KingdomFreelance
Bermuda Born approached me based on work from my university portfolio. Patrice Morgan, the creative director/ owner wanted me to introduce look books and advertising material to the new online based brand for events and media. Within this role I:
Helped book events and designed sets and products.
Create the brands first LookBook and inspired their online portfolio of campaigns.
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Skills
- Graphic Design
- Graphic Communication
- Creative Advertising
- Adobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Branding Design
- Marketing
- Printing
- Public Communications
Education
Bachelor of Arts (BA) Manchester Metropolitan University
Manchester, United Kingdom
Fashion Promotion BA (Hons)
During the course of my university degree I have so far completed a variety of work within different aspects of the fashion industry focussing on fashion marketing and art direction.
I have created in-depth and detailed analysis of the finances of specific businesses and the supply chain as a whole. I have also created my own magazine, in which I commissioned articles as well as writing my own, and directed a photoshoot to feature as the main editorial.
Current areas of interest:
Digital promotion within a fashion context; Sustainability in the industry; Package design and Art direction.
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A LevelsKing George V Southport
- Southport, United Kingdom
Geography- Grade B
Fine Art- Grade B
English Language- Grade C