About me
Highly motivated, analytical and data-driven Growth Marketing Manager with a proven record of success. Delivering integrated marketing initiatives to maximise brand awareness, engagement, acquisition, and ROI. Over 5 years experience working with global brands across eCommerce, hospitality, luxury goods, health and fitness, hotels, action sports, architecture design, and B2B Tech (SaaS).
Responsible for setting up and managing the growth marketing function, and leading cross-functional teams of design, SEO, copywriting, paid media activation, and development. Graduate from the University of Manchester with a Bachelor of Science degree in Business Management & Marketing.
Work history
Growth Marketing ManagerForty Eight Point One
- London, United KingdomFull Time
RESULTS INCLUDE:
Produced engaging content marketing campaigns to drive visibility for Forty Eight Point One and position the agency as a thought leader within the creative branding sector
Implemented customer acquisition strategies for Workshop Coffee by leveraging SEO, email, and CRO tactics that delivered <100% increase in YoY sales revenue over 12 weeks
Improved brand awareness for Fairline Yachts by increasing organic traffic levels on the site by 37% over 6 months through on-page and technical SEO optimisations
Increased user engagement rates for Careys Manor & SenSpa by 18% over 2 months through strategic UX, website optimisation, A/B testing CTAs, streamlined booking forms
RESPONSIBILITIES INCLUDE:
Developing strategic growth plans and executing brand-led marketing initiatives for the agency and for all relevant clients
Managing cross-functional teams of designers, developers, SEO, PPC, Email, and copywriters to deliver integrated marketing campaigns across demand generation channels
Ensuring agency blog, social media accounts, and website continuously updated and optimised
Presenting regular marketing performance reports to clients and senior leadership team to provide recommendations on improvement strategies
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Paid Media Account ManagerTransmission B2B Agency
- London, United KingdomFull Time
Clients Include: VMware, EY, Deep Instinct, Shure, F5, Dropbox
RESULTS INCLUDE:
Delivered multi-channel marketing campaigns with quarterly budgets of <£500K that maximised global brand awareness and user acquisition for global tech brands
RESPONSIBILITIES INCLUDE:
Developing comprehensive paid media strategies, activating, optimising, and reporting on all campaigns across demand gen channels: lead generation, email, display ads, paid social, paid search
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Skills
- Growth Hacking
- Digital Strategy
- Social Media Marketing
- Content Marketing
- Email Marketing
- Paid Advertising
- SEO
- CRO
- Campagin Management
- Data Analytics
Education
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Business Management BScThe University of Manchester
- Manchester, United Kingdom
2:1
Key modules: : Consumer Behaviour; Entrepreneurship; Digital Marketing; Product Innovation and Development; Social Media Marketing; Global Management and Leadership Development.