Tom Shapiro

Tom Shapiro

Account ManagerLondon, United Kingdom
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Tom Shapiro

Tom Shapiro

Account ManagerLondon, United Kingdom
About me
Experienced Account Manager at Transmission, an award-winning, global B2B Marketing agency. After graduating from the University of Manchester in 2017, I kickstarted my career in the advertising industry as an Associate Editor at Method Magazine, an established European snowboard magazine (print and digital). After a year of sharpening my teeth in publishing, I joined Transmission within the Paid Media team to further hone my skills at rapidly growing agency. Over the course of the past 2 and a half years I have been an integral member of the team producing captivating marketing campaigns for global tech brands.
Projects
  • TYSHAWN Adidas x Slam City Skates [2019]
    TYSHAWN Adidas x Slam City Skates [2019]Adidas and Slam City Skates demo in Haggerston School Yard for the release of Tyshawn Jones' new shoe.
  • Barcelona [2019]
    Barcelona [2019]Personal 35mm skate project
  • Stories: Tom Shapiro [Mirth Gallery Interview]
    Stories: Tom Shapiro [Mirth Gallery Interview]Interview for Mirth Gallery (London) to showcase my latest collection of sculptures, available for sale on the gallery website. Interview curated by Ollie Roche, founder of Mirth Gallery. "We met up with Tom Shapiro, the latest artist and first sculptor to join MIRTH. Asking him about what makes him tick and the inspiration behind his latest series of works, Tom talks Francis Bacon, grotesques and The Sopranos." Link to full interview below.
  • Method TV: Kitzsteinhorn
    Method TV: KitzsteinhornThe latest Method TV episode shot for the 2020 Method Merch campaign in Kitzsteinhorn, Austria.
  • Exclusive Interview with Matt Boudreaux for Method Mag
    Exclusive Interview with Matt Boudreaux for Method Maghttps://www.methodmag.com/features/don-t-fear-the-beard.html
  • Kerala, 2019
    Kerala, 2019Personal project from a shoot in Kerala, India on 35mm film.
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Work history
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    Account ManagerTransmission B2B Agency
    London, United KingdomFull Time
    Transmission is a fast-growing, global Marketing Agency operating within B2B Tech Industry. My daily responsibilities as an Account Manager within the agency include: - Creating a range of paid media campaigns across digital and creative platforms - Focus on cloud services and IT security landscape - Managing client relationships and scoping requirements for marketing campaigns - Analysing key metrics and reporting of all digital marketing campaigns, presenting findings to clients - Managing and training junior members of the team
    M
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    Associate EditorMethod Snowboarding Magazine
    London, United KingdomFull Time
    • Increased social media engagement by 68% (50K – 84K Instagram followers) in 9 months through posting daily content across social channels to drive traffic to methodmag.com and boost SEO position. • Filmed and edited the latest Method TV episode and 2020 ‘Method Merch’ campaign in Kitzsteinhorn, Austria. • Produced 3 exclusive interviews. “Frozen Mind” with Victor de Le Rue for The North face (print), “Don’t Fear the Beard” with Matt Boudreaux for The Interior Plain Project, “Artist’s Vision” with Schoph on his latest collaboration with Vans. • Created over 30 product review features (web and social assets) for global action sports brands. • Conceptualised and produced 3 separate buyer’s guides (Boards, Boots/Bindings, Outerwear/Accessories) for 3 issues of the print mag (19.1, 19.2, 19.3) with corresponding social and web campaigns. • Met with Oakley marketing representative, Scott McMorris, in Morzine, France to negotiate new advertising deal for 2019/20. • B2B sales with over 100 European snowboard shops to purchase Method clothing and continue to build brand awareness among core audience. • Networking at key industry events like SHOPS 1st try in Austria. • Live event coverage at the Laax Banked Slalom (Switzerland) and Audi Nines (Austria). • Operating successfully across multiple projects with a global remote team of 7 to continuously produce top quality content and remain at the forefront of the industry. • Implementing a strategy of building awareness to increase advertising revenue and ‘Method Merch’ product sales. • 190K monthly website impressions • 1 million people engaged monthly
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Skills
  • Video Editing
  • Brand Creative Strategy
  • Abobe Creative Suite
  • Copywriting
  • Project Management
  • Account Management
  • Account Managment
  • Media Buying
  • Marketing Analytics
  • Marketing Campaigns
  • B2B Marketing
  • Advertising Production
  • Campaign Production
  • Commercial Production
  • Production Editing
  • Production Budgets
  • Production
Education
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    Business Management BScThe University of Manchester
     - Manchester, United Kingdom
    2:1 Key modules: : Consumer Behaviour; Entrepreneurship; Digital Marketing; Product Innovation and Development; Social Media Marketing; Global Management and Leadership Development.