Writing and overseeing copy and creative direction for brands like Samsung, Nivea, Absolut Vodka
Designed and created branded content for the various clients that wanted to advertise through LadBible and take advantage of their modern male orientated audience.
Working with a variety of brands, from high end luxury to FMCG's, I designed and built branded content for clients that both appealed to their global markets while still remaining relevant and fresh for the millennial/Gen Z audience that they wanted to appeal to.
Working closely with our client, Legal & General, I created advertising campaigns from start to finish, from the creation of an idea to the writing and designing of the branded content and outreach materials, I oversaw successful campaigns all the way through
Worked on the desks of the news, sports and lifestyle sections of the online version of the Metro newspaper. Heavily reliant on SEO, my work was solely focused around how SEO works and how best to get content going viral and to take advantage of current trends and hot topics to generate clicks
Using client briefs from the global brands in the fashion, travel and luxury markets I would create branded episodes for the Kyra TV talent that would incorporate the brand ethos while still remaining true to the Kyra TV style