Tom Usher

Writer, Journalist, Copywriter, Creative Director

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Skills

  • Copywriting
  • Ad Copywriting
  • Brand Storytelling
  • Creative Direction
  • Brand Tone
  • B2B Copywriting
  • Feature Writing
  • Brand Copywriting
  • Feature Writer
  • Content and Media Writing

People I’ve worked with

Companies I’ve worked with

  • Cheil

    Cheil

    • Marketing & PR
  • LADbible Group

    LADbible Group

    • Publishing
  • Mindshare Worldwide

    Mindshare Worldwide

    • Publishing
  • Kyra TV

    Kyra TV

    • Publishing

Work history

Currently

Copywriter

Cheil

Apr 2019
  • London, United Kingdom
  • Full Time
  • Writing and overseeing copy and creative direction for brands like Samsung, Nivea, Absolut Vodka

Currently

Commercial creative

LADbible Group

Dec 2015
  • London, United Kingdom
  • Freelance
  • Designed and created branded content for the various clients that wanted to advertise through LadBible and take advantage of their modern male orientated audience.

Currently

Dec 2015
  • London, United Kingdom
  • Freelance
  • Working with a variety of brands, from high end luxury to FMCG's, I designed and built branded content for clients that both appealed to their global markets while still remaining relevant and fresh for the millennial/Gen Z audience that they wanted to appeal to.

2018

Commercial creative

Mindshare Worldwide

Sep 2018 - Dec 2018
  • London, United Kingdom
  • Freelance
  • Working closely with our client, Legal & General, I created advertising campaigns from start to finish, from the creation of an idea to the writing and designing of the branded content and outreach materials, I oversaw successful campaigns all the way through

2018

Journalist

The Metro

May 2018 - Aug 2018
  • London, United Kingdom
  • Freelance
  • Worked on the desks of the news, sports and lifestyle sections of the online version of the Metro newspaper. Heavily reliant on SEO, my work was solely focused around how SEO works and how best to get content going viral and to take advantage of current trends and hot topics to generate clicks

2018

Commercial creative

Kyra TV

Feb 2018 - May 2018
  • London, United Kingdom
  • Freelance
  • Using client briefs from the global brands in the fashion, travel and luxury markets I would create branded episodes for the Kyra TV talent that would incorporate the brand ethos while still remaining true to the Kyra TV style

Education

Currently

BA Philosophy 2:1

Nottingham University

Sep 2006
  • Nottingham, United Kingdom