A creative, data-driven marketer who enjoys creating end-to-end strategies to accomplish business goals. Experienced in marketing consumer products in addition to using innovative technologies to ensure that brand perceptions continue to challenge the public view of organisations. Fascinated by creating new ideas, campaigns will be innovative and focused to ensure that they achieve KPI's and drive value to the business.
Projects credited in
- Glug x Microsoft: Doodle Social with B&A RepsAs part of our Microsoft Surface partnership, Glug were tasked with developing a more authentic and inspiring approach to getting the Surface into the hands of influential and up-and-coming creatives, in order for them discover and demonstrate the true power of Microsoft's latest studio device. The result has been the creation of a whole new event series: Doodle Social. For the third edition of 2019 we really pushed the boat out partnering up with world renowned talent management agency, B&A R29
- Microsoft Surface // CreativityWith supplied footage from an existing video, I was tasked with introducing graphics to amplify the video's message around creativity. Using After Effects, I rotoscoped objects and people in different scenes and introduced creative flow lines, which intertwined with their environments. The flow lines themselves were created using Red Giants Trapcode 3D Stroke and were enhanced with a number of different effects.
+ Show more
Work history
Social Media Marketing ManagerMicrosoft
Reading, United KingdomFull Time
• Lead the consumer, education and developer social media strategies in the UK
• Management of agency social media team, providing training, support and reviews
• Ensuring that strategy is informed by in-depth analysis supported by regular reporting
• Lead a culture of social listening & innovation; using insights to guide campaigns and strategies
• Build, deploy and report on end-to-end marketing strategies for product launches and key events
M
M
Senior Account ManagerMRM//McCann
- London, United KingdomFull Time
• Lead the consumer social media strategy for a Fortune 500 company
• Responsible for managing the consumer social media team - training and development
• Develop and nurture a team who believe in creating beautiful, innovative and engaging content
• Implement and report on the impact of social media performance across the business
• Work alongside senior teams to form marketing strategies influenced by social performance
+ Show more
Skills
- Adobe Creative Suite
- Adobe Photoshop
- Video Editing
- Social Media Management
- Social Media Marketing
- Paid Social
- Social Advertising
- Social Media Advertising
- Social Listening
- Social Analysis
Education
C
C
BA (hons) Business StudiesCoventry University
United Kingdom
Modules include (but are not limited to); Applied Marketing, E-Commerce, Achieving Corporate Strategy, European Business Practice, Globalisation and Emerging Markets, Social Media for Businesses and Supply Chain Management.