Tom Wakelin

Social Media Manager

United Kingdom
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Projects credited in

About me

A creative, data-driven marketer who enjoys creating end-to-end strategies to accomplish business goals. Experienced in marketing consumer products in addition to using innovative technologies to ensure that brand perceptions continue to challenge the public view of organisations. Fascinated by creating new ideas, campaigns will be innovative and focused to ensure that they achieve KPI's and drive value to the business.

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  • Adobe Creative Suite
  • Adobe Photoshop
  • Video Editing
  • Social Media Management
  • Social Media Marketing
  • Paid Social
  • Social Advertising
  • Social Media Advertising
  • Social Listening
  • Social Analysis

People I’ve worked with

Companies I’ve worked with

  • Microsoft


    • Publishing
  • Glug


    • Events
  • Exposure


    • Marketing & PR
  • F


    Work history


    Social Media Marketing Manager


    May 2019
    • Reading, United Kingdom
    • Full Time
    • • Lead the consumer, education and developer social media strategies in the UK • Management of agency social media team, providing training, support and reviews • Ensuring that strategy is informed by in-depth analysis supported by regular reporting • Lead a culture of social listening & innovation; using insights to guide campaigns and strategies • Build, deploy and report on end-to-end marketing strategies for product launches and key events


    Senior Account Manager


    May 2018 - May 2019
    • London, United Kingdom
    • Full Time
    • • Lead the consumer social media strategy for a Fortune 500 company • Responsible for managing the consumer social media team - training and development • Develop and nurture a team who believe in creating beautiful, innovative and engaging content • Implement and report on the impact of social media performance across the business • Work alongside senior teams to form marketing strategies influenced by social performance


    Social Media Manager


    May 2016 - May 2018
    • United Kingdom
    • Full Time
    • • Responsible for managing communities across a variety of social networks • Lead and report on the in-house paid social media strategy • Responsible for creating digital assets to support marketing campaigns • Utilise listening tools to advise on the marketing strategy for Microsoft Surface • Manage the monetisation of our social media strategy with partners such as Microsoft Store


    Community Manager


    Jun 2015 - Aug 2015
    • United Kingdom
    • Internship
    • • Assisted with the management of Microsoft UK, Surface and Windows social channels • Supported key product launches (Windows 10) through social media channels • Aided the deployment and training of Sociabble; a social advocacy tool for Microsoft employees • Contributed to the Microsoft UK social strategy across various campaigns • Content management for Microsoft's 'Social on Demand' portal; a Microsoft Partner tool


    Marketing Executive


    Jul 2014 - Jun 2015
    • United Kingdom
    • Internship
    • • Working within a team responsible for more than 24,000 UK Partners • Solely responsible for managing the budget/operation of B2B Events • Supported the Microsoft Partner Network social strategy • Responsible for the MPN Webinar Series that aimed to inspire and educate partners • Responsible for quarterly Microsoft Partner Roundtable events on campus • Event Manager for Love It - B2C Marketing group within Microsoft


    Work Experience

    BD Network

    Mar 2013 - Mar 2013
    • United Kingdom
    • Internship
    • • Assigned to the Nintendo UK team within a marketing agency • Prepared press packs for first party software launching on Wii U • Help to plan future in store/external events to be held in the UK • Contributed to the maintenance of Nintendo Wi-Fi troubleshooting • Compiled art assets for retailer partners



    BA (hons) Business Studies

    Coventry University

    Sep 2012
    • United Kingdom
    • Modules include (but are not limited to); Applied Marketing, E-Commerce, Achieving Corporate Strategy, European Business Practice, Globalisation and Emerging Markets, Social Media for Businesses and Supply Chain Management.



    Brandwatch Student Program