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Tom Wakelin

Social Media Manager

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  • LevelSenior
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsSocial Media Manager - Social Media Marketing Manager - Marketing Communications Manager

Projects

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Do you really want to delete project PR Review Coverage?

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Do you really want to delete project What Surface Team do you support??

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About me

A creative, data-driven marketer who enjoys creating end-to-end strategies to accomplish business goals. Experienced in marketing consumer products in addition to using innovative technologies to ensure that brand perceptions continue to challenge the public view of organisations. Fascinated by creating new ideas, campaigns will be innovative and focused to ensure that they achieve KPI's and drive value to the business.

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Skills

  • Adobe Creative Suite
  • Adobe Photoshop
  • Video Editing
  • Social Media Management
  • Social Media Marketing
  • Paid Social
  • Social Advertising
  • Social Media Advertising
  • Social Listening
  • Social Analysis

Work history

Currently

Social Media Manager

Microsoft

May 2016
  • United Kingdom
  • Full Time
  • • Responsible for managing communities across a variety of social networks • Lead and report on the in-house paid social media strategy • Responsible for creating digital assets to support marketing campaigns • Utilise listening tools to advise on the marketing strategy for Microsoft Surface • Manage the monetisation of our social media strategy with partners such as Microsoft Store

2015

Community Manager

Microsoft

Jun 2015 - Aug 2015
  • United Kingdom
  • Internship
  • • Assisted with the management of Microsoft UK, Surface and Windows social channels • Supported key product launches (Windows 10) through social media channels • Aided the deployment and training of Sociabble; a social advocacy tool for Microsoft employees • Contributed to the Microsoft UK social strategy across various campaigns • Content management for Microsoft's 'Social on Demand' portal; a Microsoft Partner tool

2015

Marketing Executive

Microsoft

Jul 2014 - Jun 2015
  • United Kingdom
  • Internship
  • • Working within a team responsible for more than 24,000 UK Partners • Solely responsible for managing the budget/operation of B2B Events • Supported the Microsoft Partner Network social strategy • Responsible for the MPN Webinar Series that aimed to inspire and educate partners • Responsible for quarterly Microsoft Partner Roundtable events on campus • Event Manager for Love It - B2C Marketing group within Microsoft

2013

Work Experience

Flubit

May 2013 - Jun 2013
  • United Kingdom
  • Internship
  • • Responsible for researching established reward schemes • Analysed the business benefits/drawbacks of reward schemes • Made suggestions as to how Flubit could implement their own reward scheme • Represented Flubit Limited when talking to external businesses • Quantitatively analysed if a reward scheme would be financially viable • Presented findings back to marketing manager and chief operating officer

2013

Work Experience

BD Network

Mar 2013 - Mar 2013
  • United Kingdom
  • Internship
  • • Assigned to the Nintendo UK team within a marketing agency • Prepared press packs for first party software launching on Wii U • Help to plan future in store/external events to be held in the UK • Contributed to the maintenance of Nintendo Wi-Fi troubleshooting • Compiled art assets for retailer partners

Education

Currently

BA (hons) Business Studies

Coventry University

Sep 2012
  • United Kingdom
  • Modules include (but are not limited to); Applied Marketing, E-Commerce, Achieving Corporate Strategy, European Business Practice, Globalisation and Emerging Markets, Social Media for Businesses and Supply Chain Management.

Awards

2017

Brandwatch Student Program

Brandwatch