Tom Wakelin Social Media Manager | The Dots

Tom Wakelin

Social Media ManagerUnited Kingdom
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Tom Wakelin

Social Media ManagerUnited Kingdom
About me
A creative, data-driven marketer who enjoys creating end-to-end strategies to accomplish business goals. Experienced in marketing consumer products in addition to using innovative technologies to ensure that brand perceptions continue to challenge the public view of organisations. Fascinated by creating new ideas, campaigns will be innovative and focused to ensure that they achieve KPI's and drive value to the business.
  • EGX 2018 - Windows UK CoveragePhotography, filming, editing and social media publishing covering EGX 2018 for the Microsoft Windows and Microsoft UK Social Media channels. I also worked alongside other brands assisting in filming for key teams that are part of the Overwatch League.
  • A Little Life Story - Microsoft WindowsVideo footage of two families using multiple Windows 10 devices; this campaign also featured paid social media elements and an organic social media strategy.
  • Microsoft Future Decoded 2018Photography from covering the Microsoft Future Decoded event in 2018. This is mainly a commercial-focused event with elements of consumer; a great opportunity to capture evergreen content for both B2B and B2C social media channels.
  • D&AD Festival 2018: Stand and event coverageIn partnership with Adobe, I helped to run/cover sessions during the D&AD Festival 2018. This featured the Surface family of devices and accessories, special 1:1 classroom sessions and experiences unique to this event.
  • PR Review CoverageHow can you bring to life reviews from press/influencers to form a part of your social media strategy?
  • Designed to disappear - Surface Pro 6In celebration of the new 'matte black' edition of Surface Pro 6, we used sunlight and shadows to create innovative out of home advertising throughout London.
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Projects credited in
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Work history
    Social Media Marketing ManagerMicrosoft
    Reading, United KingdomFull Time
    • Lead the consumer, education and developer social media strategies in the UK • Management of agency social media team, providing training, support and reviews • Ensuring that strategy is informed by in-depth analysis supported by regular reporting • Lead a culture of social listening & innovation; using insights to guide campaigns and strategies • Build, deploy and report on end-to-end marketing strategies for product launches and key events
    Senior Account ManagerMRM//McCann
     - London, United KingdomFull Time
    • Lead the consumer social media strategy for a Fortune 500 company • Responsible for managing the consumer social media team - training and development • Develop and nurture a team who believe in creating beautiful, innovative and engaging content • Implement and report on the impact of social media performance across the business • Work alongside senior teams to form marketing strategies influenced by social performance
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  • Adobe Creative Suite
  • Adobe Photoshop
  • Video Editing
  • Social Media Management
  • Social Media Marketing
  • Paid Social
  • Social Advertising
  • Social Media Advertising
  • Social Listening
  • Social Analysis
    BA (hons) Business StudiesCoventry University
    United Kingdom
    Modules include (but are not limited to); Applied Marketing, E-Commerce, Achieving Corporate Strategy, European Business Practice, Globalisation and Emerging Markets, Social Media for Businesses and Supply Chain Management.
    Brandwatch Student ProgramBrandwatch