About me
Accomplished Marketing and Growth leader with 15+ years of experience scaling businesses, including three years heading marketing at the UK’s first EdTech unicorn. Skilled in both brand building and performance marketing, with a track record of driving acquisition, retention, and revenue growth in ESG-focused companies.
Work history
J
J
Head of GrowthJunto
London, United KingdomFull Time
First Marketing/Growth hire post seed funding round. Junto is unlocking the leadership potential of organisations through live, online leadership courses with industry-proven coaches.
Developed GTM strategy and established core value proposition of the business
Relaunched the website in line with updated brand and pivot to mid-market ICP
Implemented full-funnel lead nurturing campaigns in line with Growth and Sales targets
M
M
Chief Marketing OfficerMasterStart
- London, United KingdomFull Time
MasterStart makes management and leadership training more accessible and effective
Led recruitment efforts to build a high-performing Performance Marketing team of seven, fostering a culture of high performance, innovation, and collaboration.
Scaled international customer acquisition 3x and within CAC targets through multichannel marketing.
Worked closely with Sales and Product to bring eight new courses to market
Led rebrand project that updated brand identity and positioning and was rolled out across the website and marketing materials.. Managed agency partner throughout the process.
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Education
U
U
Master of ArtsUniversity of Limerick
- Limerick, Ireland
MA in Business Management