Tommaso Guidotti

Lead User Experience Designer

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

Hi, I’m Tommaso, an Experience Design Lead working at the convergence between users, businesses and technology with experience in multiple sectors from Healthcare to Finance, Photography to Music and Education to Sports. I have 7+ years of experience agency-side including ELSE, AllofUs and ustwo. I worked at the frontier of design innovation on both radical product redesigns and in the creation of entirely new digital propositions for clients such as Bupa, UBS, Warner Music, Future Cities Catapult and Three.

Locked Pro Plan feature

Skills

  • UX
  • UX Architecture
  • Service Design
  • Product Design
  • Strategic Design
  • User Research
  • UX Design
  • Product Development

Companies I’ve worked with

  • ustwo

    ustwo

    • Design
  • AllofUs

    AllofUs

    • Design
  • ELSE

    ELSE

    • Design

Work history

2019

Design Lead

ustwo

Mar 2019 - Dec 2019
  • London, United Kingdom
  • Full Time
  • Led user experience and service design for a series of discovery streams to deliver new product propositions for Three UK. Responsibilities included: • Design strategy and proposition discovery • Service blueprinting and journey mapping • Qualitative and quantitative customer research • Digital transformation via truly agile and customer-centred ways of working • Cross-department client engagement and collaboration

2019

Senior Experience Designer

AllofUs

Nov 2018 - Mar 2019
  • London, United Kingdom
  • Full Time
  • Led experience design for new product propositions and deep digital transformations. Responsibilities included: • Identifying audiences and building personas • Shaping the product strategy with workshops and brainstorming sessions • Service mapping and identification of opportunities • Developing concepts and testing them with current and prospect users • Producing detailed wireframes and defining mechanics for functioning MVPs • Testing, documenting learnings and iterating on the designs • Providing a roadmap for product vision and progressive improvement –– Clients included –– Clean Energy: LowCarbon, TrustPower, Loop | Healthcare: Yale Medicine | Retail: Taylors of Harrogate | VOD: Rakuten TV

2018

Senior Experience Architect

ELSE

Sep 2014 - Nov 2018
  • London, United Kingdom
  • Full Time
  • Led experience and service design on a set of incubation projects for new digital products and worked on larger end-to-end design and build transformative projects. Responsibilities included: • Service Blueprinting • Primary and secondary research • Concept ideation and detailed wireframing • Information architecture and user flows • Interactive prototyping • Qualitative user testing • Stakeholders interviews and workshops –– Clients included –– Public Sector: Future Cities Catapult | Sports: England Golf | Music: 7Digital, Warner Music | Blockchain: Verisart | Gaming: Camelot Global, Loterie Romande (Swiss Lottery) | Automotive: CarAdvice, Mazda | Sharing Economy: Vrumi | Healthcare: Bupa, Boehringer Ingelheim | Finance: UBS, VocaLink | Photography: Kodak, Photobox | HR: MGM China

Education

2014

MSc Digital Design and Branding

Brunel University London

Sep 2013 - Sep 2014
  • London, United Kingdom