About me
I am a highly skilled and passionate marketer and copywriter with a strong work ethic.
Over the past few years I have worked in a range of commercial departments, with a focus on enhancing brand image and generating company income through digital campaigns and great copywriting.
One of my greatest skills is the ability to adapt my writing style in line with brand TOV and to always keep the end goal in mind whilst creating campaigns.
Work history
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Marketing and Business ManagerAviamax
United KingdomFreelance
• Managing and organising the company’s presence at both international and national trade events
• Working closing with International Trade Advisors to generate an international strategy
• Copywriting literature for cross channel campaigns and press releases
• Maintaining social media content using Hootsuite as well as updating and maintaining the company website via bespoke CMS, ensuring that all content is optimised
• Account managing priority customers
• Line manager to a member of office staff
• Managing the marketing budget, checking invoices and working closely with the Finance Department
• Fulfilling the Managing Directors duties in times when they are unable to
Event Marketing LeadThe Confederation of British Industry
- London, United KingdomFull Time
• The strategic planning and implementation of marketing activities for the organisation’s flagship national events. Events included CBI Annual Conference 2016 and 2017, which in 2017 generated a marketing ROI of 351% after activities resulted in over £77,000 of delegate income alone
• Creating strong multi-channel campaigns that meet the requirements of both internal and external stakeholders whilst generating commercial income
• Ensuring that all campaigns obtain maximum exposure from potential delegates and the media by working with internal teams, including the press and digital teams. The 2017 CBI Annual Conference had the highest number of paying delegates since the conference began over 50 years prior
• Writing fresh and engaging copy for a multitude of purposes including digital adverts, email campaigns, direct mail and member communications
• Manage marketing budgets and expenditure
• Champion the brand personality through all outputs
• Work closely with marketing communication colleagues to create high quality email campaigns and to proactively improve and expand upon the way in which the organisation uses its email system (Oracle Eloqua)
• Vetting and setting the perimeters of all reciprocal partnership opportunities that are offered to the organisation
• The point of contact within the national office for regional marketing and event colleagues, providing training, guidelines and occasionally travelling to regional offices
• Approving website pages and providing advice and best practice regarding submitted website content
• Working directly with the digital team and their front end developer to ensure that the organisation’s online platforms maximise commercial and lead capturing opportunities
• Supporting both junior marketing colleagues through providing guidance and training, and the Head of Marketing and Design by standing in for them at meetings when necessary
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Skills
- Copy Proofing
- Proofreading
- Email Campaign
- CMS Management
- Marketing
- Editing Copy
- Digital Campaigns
Education
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Marketing ManagementManchester Metropolitan Universirty
- Manchester, United Kingdom
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