About me
Journalism graduate with a keen interest in communications, copywriting and fashion. Currently - Content and Social Media Specialist at YMCA Central.
Always open to new opportunities.
Projects credited in
- #GoTheDistance#GOTHEDISTANCE IS A MULTI-CHANNEL COMMUNICATION PLATFORM CREATED TO SERVE AS SOURCE OF INSPIRATION TO DISTANCE RUNNERS.1
- LFC x Nivea Grit meets greatnessTo utilise NIVEAS partnership with Liverpool FC we created ‘Legends vs You’, a Facebook competition which invited men across the country to enter for a chance to win a match against a team of Liverpool FC legends in the ultimate game of 5-a-side. We generated excitement throughout a four weeks phase via coach and player social posts encouraging fans and teams across the nation to take up the challenge. We received hundreds of entries on Facebook and Twitter from Five-a-side teams across the UK
Work history
Content & Social Media Specialist
London, United KingdomFull Time
Responsibilities:
● Develop annual Marketing Plans for the charity and its individual B2B and B2C operations.
● Project-manage multi-channel campaigns for a diverse portfolio of products, services and events including printed collateral, e-shots, social media, blog posts and website content.
● Plan and execute e-marketing campaigns.
● Generate and manage content for 13 social media profiles for
different operations, including multiple Facebook, Twitter,
YouTube, Google+, Instagram and LinkedIn channels.
● Manage YMCA Club website, writing new content, editing existing content and briefing and managing content from
contributors of the YMCA Club blog.
● Brand guardian for print and online collateral, responsible for
ensuring consistency of the brand across all marketing
collateral.
● Manage monthly newsletters strategy, briefing in artwork and
content, managing numerous contributors, writing content, and
newsletter layout creation.
● Liaise with external PR Company to write PR briefs and execute
campaigns.
● Update and write blog posts for Central YMCA website.
Social & Creative Executive
- London, United KingdomFull Time
● Created branded content (Photoshop) for Mentholatum and their 6 associated products (Deep Heat, Deep Freeze, Muscle Rescue,
Flat 4
12 Quadrant Road London, TW9 1DH 07795278140 t.v.knox@gmail.com
SKILLS
Copywriting
Adwords
Social Media
Google Analytics Photoshop
InDesign
Pay-Per-Click Marketing SEO
Excel
Online Journalism
Magazine Layout Design
Team Leadership & Development
Photography Design
Strong Verbal & Written Communication
Creative Writing
Blogging
Public Relation Management Influencer Marketing
Deep Relief, Regenovex, Deep Freeze Cold Patches) for Twitter,
Instagram and Facebook.
● Established a strong TOV for each individual brand.
● Managed and updated (daily) the 12 social media platforms
(Facebook + Twitter) for Mentholatum including the Deep Heat
Roll On Instagram channel.
● Created weekly engagement and reach reports using a report
self-designed on Excel; through this recommendations had to
be provided to the client and new strategies implemented.
● Established and formed relationships with social media
influencers, managed their content and ensured they were
aligned with the brand.
● Pharmacovigilance - monitored all social platforms and
reported any customer complaints or issues to the Mentholatum
PV team within 24 hours.
● Photographed and participated in Mentholatum sponsored
events.
● Generated 1DA’s weekly ‘BE RELEVANT’ newsletter using
Mailchimp.
● Updated and created content for the 1DA Twitter and Instagram
account.
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Skills
- Acquisition Copywriting
- Fashion Copywriting
- PPC
- Content Marketing
- Photography
- Blog Writing
- Google Adwords
- Journalism Writing
- Content SEO
- Creative Writing/blogging
Education
Bachelor of Arts (BA), Journalism and Mass Communication
Sheffield, United Kingdom
High School
- Toronto, Canada