As a hybrid creative leader, I help companies define brands, design products and create compelling experiences by blending strategic insights with creativity, technology and humanity. I began my career at the advent of mainstream digital services transformation, following a trajectory reflective of the ever increasing role of design within every aspect of the brand, customer and employee experience.
Dedicated to innovation and devoted to learning, I operate comfortably in every aspect of the creative business and am most at home working in the ambiguous spaces that allow for greater openness to design thinking, creative collaboration and problem solving, alongside cross functional allies.
It is my honor to mentor, guide and inspire multi-disciplinary teams, stakeholders, and partners through the creative process. I have been privileged to work with and deliver solutions across a number of industry sectors from fashion retail to financial services, CPG to SaaS; and across a multitude of channels – from broadcast to banner, social activations to full scale product, service and site design.
I balance my professional work with personal pursuits in music, travel and parallel twin engines. I believe in being nice, and I still get wide-eyed and curious when I meet the artists and makers who are doing it right.
Work history
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VP, Head of CreativeLiquid Agency
- San Francisco, United StatesFull Time
Provided overall creative leadership, mentorship and guidance across the organization. Partnered with executive leadership to set direction for the agency, define new service offerings, generate new business, and lead multidisciplinary teams as they discover, define, design and deliver on client needs.
Clients include: Entertainment Partners / Coupa / UserTesting / Acoustic (formerly IBM Watson Marketing) / Christian Brothers Automotive / The Vitamin Shoppe / Walmart / Ernest Packaging
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SVP Executive Creative DirectorLevel Studios
- San Francisco, United StatesFull Time
Responsible for expanding the creative offering and client roster at Level, I led the development of digital brand experiences for a number of Bay Area innovators, managed new business efforts and oversaw creative staffing responsibilities for one of the worlds largest brands.
Clients include: Apple / Carbon3D / Metabiota / The Irvine Company
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