15 years industry experience working with a broad portfolio of FMCG and Fintech clients, within the web & mobile application world. Key skills in wire-framing, prototyping, UX & UI, focusing on client relationships through a thorough understanding of what a user wants/needs. Having gained a BA in both Illustration and Animation, I have gone on to work for several digital agencies servicing international and FTSE100 clients. Accompanied with experience heading up an in-house digital dept for a large manufacturing firm, I now own and run a digital marketing agency based in Surrey, specialising in bespoke mobile and web applications. As well as the afore mentioned skills gained in the 3 years that Formulate Digital has been running, day to day project and production management have lead to a deep and relevant understanding of the key disciplines and technologies involved across the entire digital marketing mix. During my time in this industry, I have seen projects done well, and I have seen them done badly. The biggest hinderance to any project (including those outside of my industry), is when communication channels break down. This is why I make it the foundation upon which all my other skills are built.