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15 years industry experience working with a broad portfolio of FMCG and Fintech clients, within the web & mobile application world. Key skills in wire-framing, prototyping, UX & UI, focusing on client relationships through a thorough understanding of what a user wants/needs. Having gained a BA in both Illustration and Animation, I have gone on to work for several digital agencies servicing international and FTSE100 clients. Accompanied with experience heading up an in-house digital dept for a large manufacturing firm, I now own and run a digital marketing agency based in Surrey, specialising in bespoke mobile and web applications. As well as the afore mentioned skills gained in the 3 years that Formulate Digital has been running, day to day project and production management have lead to a deep and relevant understanding of the key disciplines and technologies involved across the entire digital marketing mix. During my time in this industry, I have seen projects done well, and I have seen them done badly. The biggest hinderance to any project (including those outside of my industry), is when communication channels break down. This is why I make it the foundation upon which all my other skills are built.
Built business to a team of 8 over 3 years across a diverse client portfolio including FMCG & FTSE100 companies. Delivering responsive web applications, marketing campaigns and tech support, with turnover of £0.5m in F16 and projected £1.5m in F17.
Email campaigns for Investec Plc and Nationwide, as well as print work and design for Martini and Moet new product launches. Sub-contracted through several agencies, web design, animation, illustrations, branding, SEO, PPC.
I liaised with international clients across a wide variety of industries including large international and domestic banks. Managed a team of 4 to design and deliver online marketing campaigns, build online platforms and manage social media accounts.
Web Design and Web Sales Manager for Broxap Ltd, a street furniture company turning over £42m per year. I maintained and created web environments to promote trade, managing Google Adwords and social networking accounts.