Tori McBride
Available

Tori McBride

Product Marketer & CopywriterSydney, Australia
+ Info

3

Connections
Pip Jamieson
Georgia McBride
Mahreen Gul
Tori McBride
Available

Tori McBride

Product Marketer & CopywriterSydney, Australia
About me
Ambitious marketing professional with background in developing and implementing high-impact brand strategies.
Work history
    Fifty Technology Limited logo
    Fifty Technology Limited logo
    Senior Marketing ExecutiveFifty Technology Limited
     - London, United KingdomFull Time
    • Joined as the first Marketing hire of a high-growth adtech start-up to develop & implement a strategic marketing plan that would drive growth and increase brand awareness. • Supported company growth from 20 to 50+ people and expanded marketing activity into the US & Australia. • Content marketing: wrote and edited copy for blogs, social media channels, email marketing campaigns, events, digital ads and managed cross-channel distribution. strategies. • Product marketing: planned and executed product launches, contributed to the production & promotion of sales enablement content e.g., pitch decks, case studies, webinars, promo videos, one pagers, events. • CRM: maintained website and reported on traffic and conversion analytics via HubSpot and Google Analytics. • PR & Communications: wrote press releases and managed their distribution to key media outlets & journalists. • Project management: oversaw digital marketing campaigns, video production and web design & development.
    E
    E
    Marketing CopywriterEcopharm Biosciences
     - Bogotá, ColombiaFull Time
    • Translated digital content in Spanish and English for a sustainable medicinal cannabis organisation. • Monitored terminology databases to ensure high standards of linguistic quality. • Conducted market research and analysis to identify opportunities for international company growth. • Wrote original online content in English specifically targeting the American market.
+ Show more
Skills
  • Digital Marketing
  • Content Creator
  • Content Translation
  • Multilingual Translation
  • Translation Editing
  • Copyediting
  • Copy Proofing
  • Copywriting
  • CRM
  • Content
Education
    U
    U
    BaHonsUniversity of Exeter
     - London, United Kingdom
    2:1 BA(Hons) French and Spanish with Distinction in Spoken Spanish