Tori Woolford
Available

Tori Woolford

Digital Design ManagerLondon, United Kingdom
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Tori Woolford
Available

Tori Woolford

Digital Design ManagerLondon, United Kingdom
About me
I am an accomplished Digital Design Manager with a demonstrated history of working in the ecommerce fashion industry. With over ten years' experience, I am professionally skilled in UI, UX, responsive digital design, HTML, CSS, Sketch and Adobe Creative Cloud. As well as being a creative individual, I am enthusiastic, self-motivated and hard working. I pride myself on my ability to adapt to challenging situations, as well as being a strong team leader that thrives under pressure. Leading projects from concept to creation, collaborating across teams to deliver the best online user experience.
Projects
  • Oasis category page (PLP)
    Oasis category page (PLP)At the beginning of 2020 I worked on the re-design of the Oasis PLP. Starting with wireframes to develop the user journey and then progressing onto prototyping. Finishing off the high fidelity designs in Sketch in order to hand over to the development team.
  • Oasis checkout
    Oasis checkoutOne of the biggest projects I worked on at Oasis was redesigning the checkout. This was a very complicated project that started with creating wireframes to map out the user journey, all the way through to the high-fidelity designs.
  • Frankie x Oasis AW19
    Frankie x Oasis AW19As part of a brand collaboration Oasis partnered with Frankie Bridge for the Autumn campaign. Part of the brief was to create a content rich feature page that housed multiple assets from imagery, quotes, styling products and video.
  • Frankie x Oasis SS20
    Frankie x Oasis SS20Oasis did a second collaboration with Frankie for Spring 2020. For launch I designed an elevated category page using the campaign assets and a homepage takeover.
  • Oasis x The England Netball team
    Oasis x The England Netball teamAs part of a brand collaboration Oasis partnered with the England netball team. Part of the brief was to create a content rich page that housed multiple assets from imagery, Q&As and video. As well as being engaging for the user it was important to increase revenue by adding quick buy overlays and product carousels so users could add items to their bags without leaving the page.
  • Oasis Bridal
    Oasis BridalThe brief was to create a wedding hub to support the launch of the new Oasis bridal range. This would then collate all things related to weddings in one place, from bridesmaid dresses, wedding guest outfits and hen do accessories.
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Work history
    Oasis Fashions logo
    Oasis Fashions logo
    Digital Design & Project ManagerOasis Fashions
     - London, United KingdomFull Time
    My main responsibility was to deliver the best online user experience, accountable for the UI and UX across all of the brands digital touchpoints: Responsive website, app, responsive emails, social and video. I ensured the users’ online journey and requirements were taken into consideration when making creative decisions, to help maximise conversion rates. In addition to overseeing the ongoing UI and UX, I worked on campaigns and new innovation projects. This included developing and maintaining digital brand guidelines for both internal and external use, creating libraries of digital assets, templates, storyboards, wireframes, prototyping, high-fidelity designs and video editing. I lead a team of four across two disciplines, consisting of three digital designers and one content coordinator. Together, working closely with the development team, we maintained and implemented the look and feel of the brand across all digital platforms. It was my responsibility to manage timelines for all digital projects, making sure deadlines were met at each stage, by working collaboratively across departments as well as with external agencies. Whilst also attending meetings and brainstorming sessions to discuss new strategies, concepts/ideas for campaigns, collaborations and how to deliver brand consistency.
    Oasis Fashions logo
    Oasis Fashions logo
    Digital Design ManagerOasis Fashions
     - London, United KingdomFull Time
    As a manager of the digital design team I had three designers directly reporting to me. My team were responsible for all digital BAU and long-term deliverables to help improve and maintain multiple platforms. I also worked closely with the development team to deliver the digital roadmap for the brand. Looking after the UX and UI of the site and working on campaigns and innovation projects.
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Skills
  • Digital Deisgner
  • UI Design
  • UX Design
  • Responsive Design
  • Email Design
  • Eccomerce
  • Adobe Create Suite
  • Sketch
  • Invision
  • Video Editing
Education
    U
    U
    DegreeUniversity of Kent
     - United Kingdom
    Studied Multimedia Technology And Design - BSc Hon Degree – 2.1
    N
    N
    A LevelsNorth West Kent College
     - United Kingdom
    Studied A Levels in Film, Media, Photography & Psychology