I am an accomplished Digital Design Manager with a demonstrated history of working in the ecommerce fashion industry. With over ten years' experience, I am professionally skilled in UI, UX, responsive digital design, HTML, CSS, Sketch and Adobe Creative Cloud.
As well as being a creative individual, I am enthusiastic, self-motivated and hard working. I pride myself on my ability to adapt to challenging situations, as well as being a strong team leader that thrives under pressure. Leading projects from concept to creation, collaborating across teams to deliver the best online user experience.
Projects
- Oasis x The England Netball teamAs part of a brand collaboration Oasis partnered with the England netball team. Part of the brief was to create a content rich page that housed multiple assets from imagery, Q&As and video. As well as being engaging for the user it was important to increase revenue by adding quick buy overlays and product carousels so users could add items to their bags without leaving the page.
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Work history
Digital Design & Project ManagerOasis Fashions
- London, United KingdomFull Time
My main responsibility was to deliver the best online user experience,
accountable for the UI and UX across all of the brands digital
touchpoints: Responsive website, app, responsive emails, social and
video. I ensured the users’ online journey and requirements were
taken into consideration when making creative decisions, to help
maximise conversion rates.
In addition to overseeing the ongoing UI and UX, I worked on
campaigns and new innovation projects. This included developing
and maintaining digital brand guidelines for both internal and
external use, creating libraries of digital assets, templates,
storyboards, wireframes, prototyping, high-fidelity designs and video
editing.
I lead a team of four across two disciplines, consisting of three digital
designers and one content coordinator. Together, working closely with
the development team, we maintained and implemented the look and
feel of the brand across all digital platforms.
It was my responsibility to manage timelines for all digital projects,
making sure deadlines were met at each stage, by working
collaboratively across departments as well as with external agencies.
Whilst also attending meetings and brainstorming sessions to discuss
new strategies, concepts/ideas for campaigns, collaborations and
how to deliver brand consistency.
Digital Design ManagerOasis Fashions
- London, United KingdomFull Time
As a manager of the digital design team I had three designers
directly reporting to me. My team were responsible for all digital BAU
and long-term deliverables to help improve and maintain multiple
platforms. I also worked closely with the development team to deliver
the digital roadmap for the brand. Looking after the UX and UI of the
site and working on campaigns and innovation projects.
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Skills
- Digital Deisgner
- UI Design
- UX Design
- Responsive Design
- Email Design
- Eccomerce
- Adobe Create Suite
- Sketch
- Invision
- Video Editing