Dignity Funeral ServicesIn the UK, we really don’t like to talk about death. It’s an incredibly awkward conversation, so a self-planning funeral is about normalising talking about death.
idea:
Your funeral. Your way.
ZipcarThere’s nothing worse than having to queue at the airport, filling in endless forms, and paying extra to rent a car when you just need it now.
idea:
Just get in.
Dr. MartensSome young adults treat clothes as a measure of their self. Dr. Martens believes that it is You who wear the shoes, not the shoes wear you. We are here to celebrate every single person who struts in our shoes.
idea:
Our shoes look UP to YOU. We look up to YOU.
O HUICampaign objectives:
Rejuvenate the brand image, make it more appealing to the 25 – 35 working women
Generate sales for the key promoted products