Travis Lyle

Travis Lyle

CommunicatorManchester, United Kingdom
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Travis Lyle

Travis Lyle

CommunicatorManchester, United Kingdom
About me
Studies have shown that hot air from boastful profiles exacerbates the effects of climate change. So, as there's clearly enough hot air in the world already, I'll cut to the chase. As a natural-born writer and communicator, I made my start in the late 1990s producing promo & PR material for music and arts events I organised and promoted. This progressed to copywriting for design and advertising agencies, and on again to content generation, social media management, SEO, digital marketing and more. And by more, I mean knocking out a very analogue community newspaper, co-founding an underground radio station, and working with very clever digital experts to stage streaming events during the pandemic. Over the years I've had the good fortune of working with some highly-respected creatives and communications specialists and have even picked up an award or two... Hang on. Is it just me, or there hot air in here? Right. Enough of that, already.
Projects
  • AfrikaBurn Social Media Management
    AfrikaBurn Social Media ManagementExample of social media content and engagement for AfrikaBurn, the South African Burning Man Regional Event. Organic growth: 10K to 90K+ users.
  • The Rules
    The Rules'Nightclub' regulations for Not The Miniscule Of Sound Event Signage A0
  • Sheet #8 - 'Pants Down' Poster
    Sheet #8 - 'Pants Down' PosterCopywriting/concept Year: 2000 Pages: 12 (recto), 1 (verso) Size: 84 x 59.5cm (folded 20 x 22cm) Issue #8 in a series of 15 by Disturbance Design See more @ colophon.co.za/portfolio/sheet/
  • Responsible Drinking
    Responsible DrinkingConcept & copywriting for responsible drinking campaign. Client: brandhouse / Diageo Agency: hero Integrated Designer: Jacque Smit
  • Streetopia Festival: Print
    Streetopia Festival: PrintDevelopment, design and printing of event communications material for community street festival.
  • Our Bio Diverse City
    Our Bio Diverse CityBook on biodiversity, sustainability and climate change produced for Durban Municipality. Name generation, copywriting, research. Design: Garth Walker Agency: Mister Walker
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Work history
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    Social Media & Marketing ManagerCloud9Media
    Manchester, United KingdomFull Time
    Generating content and managing marketing for a small but impactful film production company that's becoming a growing force for good in the world.
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    Sales, Marketing & Communications ManagerKlipopmekaar Organic Rooibos Estate
    Cape Town, South AfricaFull Time
    • Website & social media management, SEO and analytics • Design, generation and management of print and digital copy and content • B2B marketing, promotion and PR • Outbound sales generation and client liaison
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Skills
  • Copywiting
  • Advertising
  • Marketing
  • Creative Concepts
  • Newsletter Content
  • Website Copywriting
  • Wordpress
  • Social Media
  • Communications
  • Event Management
Education
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    R
    DiplomaReiner Academy
     - Durban, South Africa
    Fashion: B+
Awards
    D&AD logo
    D&AD logo
    PencilD&AD
    Project: 'Home Affairs' Designer: Garth Walker Media: Print