Tricia Bean
Available

Tricia Bean

Brand StrategistUnited States
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CAROLINA MATA
Antonia Luxem
Jeffrey Gold
Tricia Bean
Available

Tricia Bean

Brand StrategistUnited States
About me
I am a dynamic entertainment professional, relationship builder, storyteller and engagement enthusiast with progressive experience maximizing multimillion-dollar corporate and nonprofit sponsorships and events portfolios. I am a driven creative visionary with success in multicultural marketing, boosting market share, directing initiatives from concept to execution, identifying growth opportunities and fundraising. I am adept in performing within ambiguous, changing environments requiring focused decision-making. I enjoy creating emotional connections, surprising and delighting and delivering unexpected awe. #ONO My regular work schedule has been non-traditional to include up to 80% international and domestic travel, nights and weekends to ensure program success. I have lived abroad in both Germany and Hong Kong. I’m open to relocating, including international. My personal interests are: socializing, events, travel, culture, music, food and beverage, living large on a budget. I curate off the beaten path experiences for friends and acquaintances. I am passionate about life - exploring, learning, new adventures and things that make my heart race. I put a lot of myself into everything that I do. HIGHLIGHTS • Awarded Golazo and Golazo People’s Choice awards for 2017 Mexican National Team campaign • Led Corazón de Campeón guerrilla campaign that achieved Ad Age recognition for AT&T being 3rd most recognized 2014 World Cup sponsor though not a sponsor • Billboard Latin Music Conference speaker – Approaching Brands for Your Music Product • Winner of AT&T Multicultural Key Contributor Award • Led Junior Achievement campaign by doubling goal with a 75% fundraising increase
Work history
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    ConsultantSelf Employed
    United StatesFreelance
    • Experiential, events, curation, VIP hospitality and production • Brand strategy, sponsorships, advocacy and business development • Community engagement, guest experience, concierge services and growth marketing • Talent and social media management
    Meta logo
    Meta logo
    Program Manager, Global Advocacy & CommunityMeta
     - United States
    • Part of a global team that executed small and medium business marketing storytelling and campaign initiatives to grow and protect revenue across policy, product and sales • Connected, celebrated and supported small and medium businesses and entrepreneurs globally through the Meta Boost Leaders Network program • Collaborated on high-profile projects commissioned by the Meta board and executive leadership • Drove international positive sentiment by engaging with entrepreneurs through experiences • Developed community programs with global stakeholders to identify, activate and nurture program members for advocacy events featuring success stories and insights
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Awards
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    Golazo AwardPortada
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    Golazo People’s Choice AwardPortada