Projects credited in
- Spotify: How Do You Convince People To Pay For A Service That They Already Get For FreeIn a digital age where the consumer is in complete control of their music consumption, Spotify needs to look at behavioural economics to encourage people to pay for their service. ‘Reciprocity’ is a very underutilized but effective form of human behavior and could prove useful in this situation. Put simply, people will give back to others the form of service and behaviour that they have received first. In this case, it would be a user choosing to pay for the music they stream. Research into volu