I´m a Still Life Stylist and Set Designer. I explore and graphically play with objects, textures and compositions being hyper-aware of what surrounds me. My work transmit playfulness within simplicity and a minimalistic view. I seek to provide a narrative, a fantasy narrative, that, as adults, we can sometimes forget we crave.
All this is a hybrid practice with a strong emphasis on research, experimentation, attention to detail and method to be able to translate a vision, any vision.
I also have experienced as a content creator, stylist, art director, e-commerce and visual merchandising.
Projects
- PlasticPLASTIC its a “mea culpa”. The series is about keeping a visual measurement on how much plastic I use. Is about the life of the common things that shouldn’t been this common anymore. I want to take this informative role according to my practice and present my representative patterns to begin a process of collective awareness through a personal intervention. The aim is to discover and introduce personal data. PLASTIC is about an uneasiness, the people, the dream and spirit behind a human behaviou
- PosturesPOSTURES is about the life of ordinary things and the decontextualisation of them. When you give unusual usage to the elements they acquire a new meaning [and shape] again and again. The project is defined by the creation of compositions and structures through repetition by displaying a pile of paper cups and napkins deprived of their most common functionality to only start seeing how they interact in it-selves. When stacking items, they’re no longer seeing them as one but beginning to be part o
- LiminalityWe’re told how we should be. That we have to be one thing or the other. That we live in a black & white world. To fit in an existing box. But, Is fitting in and staying in one place forever a way to have proper success? There’s a place and time for everyone. A time to mutate and move. And a place to stay wherever we find comfort. Victor Turner defines Liminality: “neither here nor there; they are betwixt and between the positions assigned and arrayed by law, custom, convention, and ceremony
- The ObserverReality v/s My Reality THE OBSERVER. “…Without an observer, space doesn’t exist and without space movement in relation to the observer, time doesn’t exist…” “…The world that we see -for some reason- is the world that we want to see… My reality -when I’m observing- will depend on my way of thinking…” – Enric Corbera | “El Observador en Bioneuroemoción“– Technic: Starched fabric / Tela almidonada Video | Pipi Amuchástegui Concept + Art Direction | Trinidad Davanzo
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Projects credited in
- Forever HeritageOur grandmother´s clothes as a precious element Long time ago was all about quality and long-lasting products therefore people could be recognized for certain elements because you were able to see that person wearing or using the same product over and over [Repetition brings recognition]. Now-a-days fast fashion came to monopolize society and the sense of identification went off. What we´ve gained in terms of a more fluid societal structure and in freedom of choice, we appear to have lost in te
Work history
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Visual Merchandising | Visual CommunicationHQ Barcelona
- Barcelona, SpainFull Time
Design displays to exhibit clothes and accessories
In charge of the new e-commerce web page [design, management & concept] for their merchandising.
Content for web page and social media [still life]
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Fashion Assistant E-CommerceCanali
- ItalyFreelance
E-Commerce A/W '16-17 Europe and USA
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Skills
- Fashion
- Illustrator
- Photoshop
- Trend Analysis
- Concept Development art Direction Styling Branding
- Visual Communication Solutions
- Visual Brand Identity
- Set Design
- Microsoft Office
Education
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Art Direction, Fashion StylingDomus Academy
- Italy
To convey a brand’s identity and values through visual storytelling tools and create a compelling visual language for the brand and to analyze visual merchandising strategies—window displays, floor plans—for showrooms, concept stores, monobrand stores, and department stores.
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Fashion CommunicationIED Madrid
- Madrid, Spain
Visual Communication Course: analyse and comprehend the communication process.
– Acknowledge the relevance of brand image and know how to adapt and apply it to any communication event.
– Be able to adapt communication to each media. Know to use properly the new supports offered by social networks.
– Develop a practical communication plan project for a fashion company.
Awards
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Vogue Talents: The Fashion Brand Communicator CompetitionDomus Academy
Brief: Produce a visual communication project with the creation of an inspirational mood-board consistent with your hometown.
FACE 1.
The Theme: Exile
The Context: Chile . 1973 . Dictatorship
The Consequence: Exile
_Take consequence as a Concept
_ _ Design a solution to the problem of displacement
_ _ _ How to fold your clothes when packing?
FACE 2.
The Materials: Starched T-Shirts
The T-Shirts: When you are forced to leave your country you decide to take what you feel attached to that is represented by the oldness of this t-shirts. The memories of the used things.
The Disposition: They combined and live together through one. Being part of a whole without being the same. How they connect with each other letting the other one “be”.
The Three Colors: Represent, in three steps, how to fold a t-shirt. It also portrays -under the same circumstances- the different types of people and families who left Chile.
FACE 3.
To fold means. REDUCTIONISM
With reductionism comes. TRANSFORMATION
And transformation brings. GEOMETRY