I'm a socially and impact-driven designer with an MA in Design Management at UAL and a background in visual communication. I'm looking to expand my practice within the intersection of research, strategy, and design, to approach complex challenges and facilitate innovation and social change by delivering meaningful, accessible and inclusive experiences that meet people's and planetary needs.
Professional skills: Design thinking, Design methodologies, Service design, Qualitative and quantitative research, User-centred approach, Strategy development, Brand positioning, Project management, System thinking, Social design, Trends research, Effective communication, Creative content design, Gender equality advocate.
Work history
Visual / UI DesignerCitymapper
- London, United KingdomFull Time
Public transit app and mapping service that helps more than 50 million daily commuters worldwide.
- Worked across design and marketing developing and managing all kinds of visual resources for different digital channels, using visual storytelling and ensuring brand consistency.
- Designed UI localised icon sets, bespoke city mascots, and social and marketing visuals for 60+ new cities part of the U.S. and Europe expansion across the UK, France, Italy, Spain, Easter Europe, Nordics and Baltics.
- Collaborated in generating design kits on Figma, managing and creating components libraries, templates, and guidelines to maximise the efficiency of new assets design and development.
- Supported UI design, usability testing sessions, and indoor and outdoor mobile QA.
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Graphic DesignerVisualógica | Information design consultancy
- Santiago, ChileFull Time
Information design consultancy focused on turning complex ideas into simple and effective communication.
- Developed design and visual communication systems through visual identities, infographics, layout and publication design, corporate presentations, and internal communication campaigns, among others, for diverse sectors ensuring a clear and effective comprehension.
- Simplified and designed complex content to ease different audiences’ decision-making processes using storytelling and multiple visual resources, for both print and digital formats.
- Developed multidisciplinary and collaborative projects alongside journalists, audiovisual producers, and web developers.
- Managed the editorial and print projects team, supervised print production processes, and oversaw campaign implementations in situ.
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Skills
- Creative Strategy
- Branding Strategy
- Design Research
- Design Innovation
- Design Methodologies
- Design Management
- Strategy Consulting
- Design Thinking
- Social Design
- User-centered Design
Education
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U
CertificateUniversidad de Buenos Aires
- London, United Kingdom
Professional Update Course: Design, Feminist Theory and Gender Studies.
(Online - 18 hrs.)
MA Design ManagementUniversity of The Arts London (UAL)
- London, United Kingdom
London College of Communication | Design School | Branding and Design Innovation Programme
UAL International Postgraduate Scholarship
MA Design Management is a project-led interdisciplinary course combining academic study with creative and professional practices informed by theories drawn from design, business and humanities. It provides a critical and problem-solving mindset and the skills to develop creative briefs, brand and design strategies, creative ideation, and service design, all through design research, forecasting and collaboration.
University of the Arts London (UAL) is ranked 2nd in the world for Art and Design according to the 2022 QS World University Rankings®.
Courses: Design Management and Innovation; Design Research Methods and Critical Practice; Design Leadership and Culture; Global Design Futures; Collaborative Unit.
Final Major Project: Genderquake - Making space for a gender perspective in Chilean education, a design intervention strategy to support primary education teachers to address gender inequality issues.
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