Savvy Berlin-based freelance copywriter, working locally and remotely. I create engaging stories to help brands connect with customers in the UK, Europe and North America. So I know my trousers from my pants. Campaigns. Concepts. Websites. Tone of Voice. Taglines. SEO. Subject lines. Product descriptions. A/B testing. Anything in between - I do it all.Locked Pro Plan feature
Creating compelling copy and concepts for websites, mobile, marketing, UX, social media, case studies, style guides, ads, magazines, brochures and newsletters. And loving every word!
• Created and evolved GetYourGuide’s copywriting tone, style and standards. • Planned, wrote, edited, tested and improved web, mobile and app copy. • Created SEO copy to target customers and increase the conversion rate. • Collaborated with product managers, translators and designers to develop UX copy to influence and sell.
• Implemented social media strategy aligned with their brand identity, audiences and goals. • Defined the content strategy, communication style and established a content calendar. • Promoted creative content across social channels to connect with Retale’s target audience and increase brand awareness. • Worked collaboratively with marketing to build followers, fans and strengthen engagement. • Used analytics to proactively improve the performance of Retale’s social media channels.
• Wrote and sourced all print and digital client information. • Project managed the website relaunch, which doubled visitors to the site. • Led social media strategy + campaigns to boost brand awareness, fundraise and network. • Worked across teams and managed relationships with agencies, translators and designers.
• Researched, wrote and edited copy for new micro-sites and website relaunch. • Ensured content met design, accessibility, SEO and plain language standards. • Ran workshops to improve their sites and maximise web optimisation and usability.
• Created concepts and content for B2B and B2C brands • Researched and ghostwrote articles for national publications • Created copy for business, arts, entertainment, service, legal, fashion, construction and Tech. • Wrote media briefs, case studies, award nominations, business speeches, press releases and developed advertorial concepts.
News writing, web writing, research interviewing, design, desktop publishing, public relations, marketing and communications, law and ethics for journalist.
Literature and culture focused on a range of periods, authors, genres, cultures. Strategies for developing a clear and persuasive writing style. Creative writing