Trish Elms
Available

Trish Elms

Freelance CopywriterGlasgow, United Kingdom
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Trish Elms
Available

Trish Elms

Freelance CopywriterGlasgow, United Kingdom
About me
A versatile freelance copywriter. Crafting engaging stories to help brands connect with customers in the UK, Europe and North America. Websites. Blogs. Social. Campaigns. Concepts. ToV. Taglines. AI-assisted content creation. SEO. Product descriptions. UX. A/B testing. Any words in between - I do it all. I'm also your go-to when it comes to AI-assisted content creation.
Projects
  • SCHOTT CleanPlus voiceover copy
    SCHOTT CleanPlus voiceover copyPromo video copy to promote SCHOTT CleanPlus – advanced easy-to-clean glass coating solution for stove tops/hobs. Voiceover copy
  • DHL Employer Branding guide
    DHL Employer Branding guideSpotlights how to market DHL to attract and retain high-quality candidates. Employer branding guide copy
  • Enfuce ESG report 2022
    Enfuce ESG report 2022Straight-talking copy for the 2022 ESG report to align with their edgy brand (sample pages below).
  • Singularity + International University of Applied Science (IU) web copy
    Singularity + International University of Applied Science (IU) web copyMotivational marketing copy – empowering tomorrow's leaders to use technology to make a positive impact.
  • Zimmer + Rohde website rebrand copy
    Zimmer + Rohde website rebrand copyWebsite copy for high-end interior + textile firm Zimmer Rohde and its associated brands.
  • EU Green Week social media campaign copy
    EU Green Week social media campaign copy#MyGreenAction 2019 challenge social media copy concept. Part of EU's campaign to promote sustainable consumption. #MyGreenAction challenge
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Work history
    I
    I
    Freelance CopywriterIndependent
    Glasgow, United KingdomFreelance
    Creating compelling copy and concepts for websites, mobile, marketing, UX, social media, case studies, style guides, ads, magazines, brochures and newsletters. And loving every word!
    G
    G
    Senior CopywriterGetYourGuide
     - Berlin, GermanyFull Time
    • Created and evolved GetYourGuide’s copywriting tone, style and standards. • Planned, wrote, edited, tested and improved web, mobile and app copy. • Created SEO copy to target customers and increase the conversion rate. • Collaborated with product managers, translators and designers to develop UX copy to influence and sell.
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Skills
  • Copywriting
  • Editing
  • Creative Concepting
  • B2B Copywriting
  • B2C Copywriting
  • Conceptual Copywriting
  • Blog Content
  • Marketing Copywriting
  • UX Copy
  • Digital Copywriting
Education
    S
    S
    Journalism (Honours) Post-grad diplomaSheridan College
     - Oakville, Canada
    News writing, web writing, research interviewing, design, desktop publishing, public relations, marketing and communications, law and ethics for journalist.
    A
    A
    Bachelor of Arts English (major) Sociology (minor)Acadia University
     - Wolfville, NS B0P, Canada
    Literature and culture focused on a range of periods, authors, genres, cultures. Strategies for developing a clear and persuasive writing style. Creative writing