Trish Elms

Freelance Copywriter

Level
Senior
Location
Berlin, Germany
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

Savvy Berlin-based freelance copywriter, working locally and remotely. I create engaging stories to help brands connect with customers in the UK, Europe and North America. So I know my trousers from my pants. Campaigns. Concepts. Websites. Tone of Voice. Taglines. SEO. Subject lines. Product descriptions. A/B testing. Anything in between - I do it all.

Locked Pro Plan feature

Skills

  • Copywriting
  • Editing
  • Creative Concepting
  • B2B Copywriting
  • B2C Copywriting
  • Conceptual Copywriting
  • Blog Content
  • Marketing Copywriting
  • UX Copy
  • Digital Copywriting

Companies I’ve worked with

  • I

    Independent

    • B

      Blueprint Media Agency

      • S

        Scottish Enterprise

        • S

          Scottish Refugee Council

          Work history

          Currently

          Freelance Copywriter

          Independent

          Jan 2013
          • Berlin, Germany
          • Freelance
          • Creating compelling copy and concepts for websites, mobile, marketing, UX, social media, case studies, style guides, ads, magazines, brochures and newsletters. And loving every word!

          2016

          Senior Copywriter

          GetYourGuide

          Aug 2015 - Oct 2016
          • Berlin, Germany
          • Full Time
          • • Created and evolved GetYourGuide’s copywriting tone, style and standards. • Planned, wrote, edited, tested and improved web, mobile and app copy. • Created SEO copy to target customers and increase the conversion rate. • Collaborated with product managers, translators and designers to develop UX copy to influence and sell.

          2015

          Social Media Manager

          Bonial International (Retale)

          Apr 2015 - Jul 2015
          • Berlin, Germany
          • Full Time
          • • Implemented social media strategy aligned with their brand identity, audiences and goals. • Defined the content strategy, communication style and established a content calendar. • Promoted creative content across social channels to connect with Retale’s target audience and increase brand awareness. • Worked collaboratively with marketing to build followers, fans and strengthen engagement. • Used analytics to proactively improve the performance of Retale’s social media channels.

          2013

          Information Officer

          Scottish Refugee Council

          Jun 2009 - Jan 2013
          • Glasgow, United Kingdom
          • Full Time
          • • Wrote and sourced all print and digital client information. • Project managed the website relaunch, which doubled visitors to the site. • Led social media strategy + campaigns to boost brand awareness, fundraise and network. • Worked across teams and managed relationships with agencies, translators and designers.

          2009

          Digital Copywriter

          Scottish Enterprise

          Mar 2008 - Mar 2009
          • Glasgow, United Kingdom
          • Freelance
          • • Researched, wrote and edited copy for new micro-sites and website relaunch. • Ensured content met design, accessibility, SEO and plain language standards. • Ran workshops to improve their sites and maximise web optimisation and usability.

          2007

          Business Writer

          Blueprint Media Agency

          Oct 2005 - Apr 2007
          • Glasgow, United Kingdom
          • Full Time
          • • Created concepts and content for B2B and B2C brands • Researched and ghostwrote articles for national publications • Created copy for business, arts, entertainment, service, legal, fashion, construction and Tech. • Wrote media briefs, case studies, award nominations, business speeches, press releases and developed advertorial concepts.

          Education

          1997

          Journalism (Honours) Post-grad diploma

          Sheridan College

          Sep 1996 - May 1997
          • Oakville, Canada
          • News writing, web writing, research interviewing, design, desktop publishing, public relations, marketing and communications, law and ethics for journalist.

          1996

          Bachelor of Arts English (major) Sociology (minor)

          Acadia University

          Sep 1993 - May 1996
          • Wolfville, NS B0P, Canada
          • Literature and culture focused on a range of periods, authors, genres, cultures. Strategies for developing a clear and persuasive writing style. Creative writing