About me

A versatile freelance copywriter. Crafting engaging stories to help brands connect with customers in the UK, Europe and North America. Websites. Blogs. Social. Campaigns. Concepts. ToV. Taglines. SEO. Product descriptions. UX. A/B testing. Any words in between - I do it all. I'm also your go-to when it comes to AI-assisted content creation.

PostsProjectsExperienceTeam

Projects

• SCHOTT CleanPlus voiceover copyPromo video copy to promote SCHOTT CleanPlus – advanced easy-to-clean glass coating solution for stove tops/hobs. Voiceover copy
• DHL Employer Branding guideSpotlights how to market DHL to attract and retain high-quality candidates. Employer branding guide copy
• Enfuce ESG report 2022Straight-talking copy for the 2022 ESG report to align with their edgy brand (sample pages below).
• Singularity + International University of Applied Science (IU) web copyMotivational marketing copy – empowering tomorrow's leaders to use technology to make a positive impact.
• 5

  Zimmer + Rohde website rebrand copyWebsite copy for high-end interior + textile firm Zimmer Rohde and its associated brands.
• EU Green Week social media campaign copy#MyGreenAction 2019 challenge social media copy concept. Part of EU's campaign to promote sustainable consumption. #MyGreenAction challenge

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Work history

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Freelance CopywriterIndependent
Jan 2013Glasgow, United KingdomFreelance
Creating compelling copy and concepts for websites, mobile, marketing, UX, social media, case studies, style guides, ads, magazines, brochures and newsletters. And loving every word!
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Senior CopywriterGetYourGuide
Aug 2015 - Oct 2016Berlin, GermanyFull Time
• Created and evolved GetYourGuide’s copywriting tone, style and standards. • Planned, wrote, edited, tested and improved web, mobile and app copy. • Created SEO copy to target customers and increase the conversion rate. • Collaborated with product managers, translators and designers to develop UX copy to influence and sell.

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Skills

• Copywriting
• Editing
• Creative Concepting
• B2B Copywriting
• B2C Copywriting
• Conceptual Copywriting
• Blog Content
• Marketing Copywriting
• UX Copy
• Digital Copywriting

Education

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Journalism (Honours) Post-grad diplomaSheridan College
Sep 1996 - May 1997Oakville, Canada
News writing, web writing, research interviewing, design, desktop publishing, public relations, marketing and communications, law and ethics for journalist.
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Bachelor of Arts English (major) Sociology (minor)Acadia University
Sep 1993 - May 1996Wolfville, NS B0P, Canada
Literature and culture focused on a range of periods, authors, genres, cultures. Strategies for developing a clear and persuasive writing style. Creative writing