Trish Elms

Freelance Copywriter

Berlin, Germany
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About me

Savvy Berlin-based freelance copywriter, working locally and remotely. I create engaging stories to help brands connect with customers in the UK, Europe and North America. So I know my trousers from my pants. Campaigns. Concepts. Websites. Tone of Voice. Taglines. SEO. Subject lines. Product descriptions. A/B testing. Anything in between - I do it all.

Locked Pro Plan feature


  • Copywriting
  • Editing
  • Creative Concepting
  • B2B Copywriting
  • B2C Copywriting
  • Conceptual Copywriting
  • Blog Content
  • Marketing Copywriting
  • UX Copy
  • Digital Copywriting

Companies I’ve worked with

  • I


    • B

      Blueprint Media Agency

      • S

        Scottish Enterprise

        • S

          Scottish Refugee Council

          Work history


          Freelance Copywriter


          Jan 2013
          • Berlin, Germany
          • Freelance
          • Creating compelling copy and concepts for websites, mobile, marketing, UX, social media, case studies, style guides, ads, magazines, brochures and newsletters. And loving every word!


          Senior Copywriter


          Aug 2015 - Oct 2016
          • Berlin, Germany
          • Full Time
          • • Created and evolved GetYourGuide’s copywriting tone, style and standards. • Planned, wrote, edited, tested and improved web, mobile and app copy. • Created SEO copy to target customers and increase the conversion rate. • Collaborated with product managers, translators and designers to develop UX copy to influence and sell.


          Social Media Manager

          Bonial International (Retale)

          Apr 2015 - Jul 2015
          • Berlin, Germany
          • Full Time
          • • Implemented social media strategy aligned with their brand identity, audiences and goals. • Defined the content strategy, communication style and established a content calendar. • Promoted creative content across social channels to connect with Retale’s target audience and increase brand awareness. • Worked collaboratively with marketing to build followers, fans and strengthen engagement. • Used analytics to proactively improve the performance of Retale’s social media channels.


          Information Officer

          Scottish Refugee Council

          Jun 2009 - Jan 2013
          • Glasgow, United Kingdom
          • Full Time
          • • Wrote and sourced all print and digital client information. • Project managed the website relaunch, which doubled visitors to the site. • Led social media strategy + campaigns to boost brand awareness, fundraise and network. • Worked across teams and managed relationships with agencies, translators and designers.


          Digital Copywriter

          Scottish Enterprise

          Mar 2008 - Mar 2009
          • Glasgow, United Kingdom
          • Freelance
          • • Researched, wrote and edited copy for new micro-sites and website relaunch. • Ensured content met design, accessibility, SEO and plain language standards. • Ran workshops to improve their sites and maximise web optimisation and usability.


          Business Writer

          Blueprint Media Agency

          Oct 2005 - Apr 2007
          • Glasgow, United Kingdom
          • Full Time
          • • Created concepts and content for B2B and B2C brands • Researched and ghostwrote articles for national publications • Created copy for business, arts, entertainment, service, legal, fashion, construction and Tech. • Wrote media briefs, case studies, award nominations, business speeches, press releases and developed advertorial concepts.



          Journalism (Honours) Post-grad diploma

          Sheridan College

          Sep 1996 - May 1997
          • Oakville, Canada
          • News writing, web writing, research interviewing, design, desktop publishing, public relations, marketing and communications, law and ethics for journalist.


          Bachelor of Arts English (major) Sociology (minor)

          Acadia University

          Sep 1993 - May 1996
          • Wolfville, NS B0P, Canada
          • Literature and culture focused on a range of periods, authors, genres, cultures. Strategies for developing a clear and persuasive writing style. Creative writing