An experienced arts & entertainment marketing professional with diverse experience managing audience-focussed campaigns. Motivated by bold people & bold ideas, team-building and data-driven marketing, I have relocated from Australia to London permanently (with full working rights) and look forward to taking on new opportunities.
Work history
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Marketing Campaign ManagerArts Centre Melbourne
- Melbourne, AustraliaFull Time
I managed all aspects of audience-focussed marketing campaigns for ‘Arts Centre Melbourne Presents’ shows: planning, executing and optimising marketing strategies; developing key messaging; working with in-house designers to develop artwork, as well as freelancers; managing budgets; media buying, including print, radio, TV and digital; using Tessitura and Microsoft Excel to drive high-level, data-based decision making and campaign evaluations; and planning bespoke promotional events.
Skills
- Campaign Management
- Budget Management
- Marketing Collateral
- Media Planning
- Line Management
- Tessitura
- Microsoft Suite
- Audience Segmentation
- Copywriting
- Account Management
Education
Master in CommunicationRMIT University
- Melbourne, Australia
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Bachelor of Arts (BA) University of Melbourne
- Melbourne, Australia