An art director and a strategist with 3 years of experience working with the biggest fashion brand, production house, and creative agency in Vietnam. I’m also a postgraduate student majoring in Fashion Market and eligible to work part-time in the UK. My next career goal is to focus more on using data-driven research to build impactful green marketing & communication strategies.
My website: selfconcept.me
Work history
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1
Visual Strategist102 production
- Ho Chi Minh City, VietnamFull Time
My job was creating & directing lookbook and campaign photoshoot concepts for clients in the fashion & beauty industry. I also consulted clients on visual and branding issues - from social media to UI design on the website.
Highlight projects:
- 2022 H&M Vietnam Lunar New Year Campaign
- 2021 H&M Vietnam Lunar New Year Campaign
- 2021 Ted Baker Vietnam Campaign for Maison Online
- 2021 Vascara Visual Strategy
- 2021 Coolmate Visual Strategy
T
T
Creative StrategistThe Lab Saigon
- Ho Chi Minh City, VietnamFull Time
I collected and analysed secondary researches and data about clients, markets and trends in Vietnam & the world. Presented and advised the internal creative team with insights, and strategy in diverse projects: branding, spatial design, communication, and retail.
Highlight projects:
- 2021 Vietnam National HIV & PrEP awareness campaign.
- 2020 Bakes Saigon rebranding & relaunch website campaign.
- 2020 Bakes Saigon growing 10k Instagram followers in a 1-month project.
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Skills
- Art Directing
- Research Visualisation
- Strategic Thinking
- Strategy Consulting