Naturally curious, I love to cut through the nonsense to uncover interesting points of view as a Strategist at Mørning. By approaching life as a series of experiments I throw myself at projects that aim to creatively solve ‘big’ problems - currently, this looks like finding ways to make support accessible to Black neurominority youth through my organisation Black and Neurodiverse (BAND).
Projects credited in
- Top 50 Influential Neurodivergent Women 2022For the second time, Women Beyond The Box is proud to launch the UK’s only list showcasing Influential Neurodivergent Women. It is estimated that at least 10% of the UK population is Neurodivergent, that is Dyslexia, Dyspraxia, Dyscalculia, Autism, ADHD and Tourette’s. The list was born from a desire to amplify the voices of women who are creating ripples of change within their industries by challenging the narrative around Neurodiversity. We are Founders, Scientists, Designers, Creatives, A51
Work history
StrategistWe Are Social
London, United KingdomFull Time
StrategistWieden+Kennedy
London, United KingdomInternship
Conducted extensive research (desk and interviews), and digested findings into a relevant, actionable insight or use it to inform a point of view for Coke, Nike, and McDonalds.
Demonstrated an understanding of the clients business needs and suggested innovative solutions for Quickbooks.
Created briefs for TikTok activations and innovation led projects for TK Maxx.
Pitched a new audience to Nike.
Analysed competitors activity, behaviour and data to identify strengths and weaknesses for new business pitches.
Worked closely with Creatives and clients to play an active role in shaping the work.
Skills
- Research
- Strategy
Education
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Media and Cultural StudiesLancaster University
- Lancaster, United Kingdom