Experienced. Thinker. Creator.
London-based brand strategist and artist with high level commercial knowledge gained over 20 years problem-solving complex challenges across diverse sectors and brands* (B2C & B2B). Naturally curious about all things digital and driven by effecting meaningful transformation in business and culture through creative insight and smart thinking. Founder of Missing Catalyst and partner to many award-winning international branding and innovation agencies.
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Adobe Systems / Adventure Ecology (David de Rothschild) / Ascential (Cannes Lions) / Avolar (United Airlines) / AXA PPP Healthcare (Health) / Banana Republic (Gap Inc.) / Barclays / Chiquita / Cartoon Network / CNN / DAVI Skincare (Carlo Mondavi) / Dow Corning / ESL / FedEx / GE / Get Living / Glenfiddich / Gossard / Havana Club (Pernod Ricard) / Intel / Jägermeister / Killians (Coors) / Korean Air / Kraft Foods / Legal & General / Mars Petfood / Mexx / Mandalay Resort Group / Motion Content Group / Movistar / NextiraOne / NCAA / Nordea Bank / O2 / Pan Pacific Hotels and Resorts / Peter Werth / P&G / SABMiller / Samsung / San Francisco Opera / SCA / Secret Earth / Sentebale / Sony / Saudi Telecom (STC) / Telefónica / Three / T.M.Lewin / Turner Broadcasting / Turtle Wax / Umbro (Nike) / Unilever / US Olympic Committee / Virgin Trains / Visa / Vivo / Xiameter
Core branding capabilities:
— Brand Strategy & Identity
— Brand Portfolio & Architecture
— Digital Transformation
— Strategic Innovation & NPD
— Verbal Branding & Naming
— Consumer Insight & Trends
— Brand Communications
— Brand Engagement & Management
Work history
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ArtistTyler Mallison
London, United KingdomFull Time
Active studio art practice, working across media.
'HQ' in Old Street (AKA East London Tech City)
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Director and FounderMissing Catalyst
London, United KingdomFull Time
Senior Strategy Partner, dedicated to making brands thrive. Responsible for methodology, brand strategy, client engagement, business development and delivery; working direct and in partnership with leading branding agencies on multiple clients across sectors.
+ B2C & B2B
+ Complex briefs
+ Bolster client teams
+ New Business/POV
+ Several successful multi-million pound, multi-year results
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Skills
- Brand Strategy
- Brand Architecture
- Insights
- Planning
- Brand Direction
- Brand Management
- Innovation
- Brand Identity
- Business Development
Education
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Alternative MFAThe Syllabus
- London, United Kingdom
National selected programme delivered by Wysing Arts Centre, Cambridge; New Contemporaries; Spike Island, Bristol; Studio Voltaire, London; Eastside Projects, Birmingham; S1 Artspace, Sheffield
Master of ArtsCentral Saint Martins (UAL)
- London, United Kingdom
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Awards
Grants for the ArtsArts Council England
Clio AwardClio Awards