Creative and experienced Digital Marketing Junior with a strong international profile (trilingual French, English, Spanish) seeking a full-time position.
Strong interest in brand content creation, SEO/SEA strategies, web development, and website ergonomy.
Known for being entrepreneurial, rigorous, positive and reliable.
Work history
Online Content Manager
- Biarritz, FranceFull Time
• Boosted sales by 30% on the internet wholesale business by implementing marketing operations to showcase our brand on our online retailers’ social networks and websites
• Reached a budget of 300,000 euros for our biggest retailer on FW16 collection increasing their purchases by 80%
• Maintained merchandising on all categories & promotional pages and developed benchmarks to improve our website position on the market
• Analyzed and implemented cross selling strategies on our website with Rich Relevance representing 50% of our turnover.
• Created brand content for our website (www.petit-bateau.com)
• Coordinated the flow of products for photo shoots (4,000 photos) & managed photo shoots of the 300 looks for our SS16 and FW16 collections
• Improved and created 80 mood boards for our trends pages and increased the page visits by 30% on a one-year period
• Administered our presence on market places
Digital Marketing Manager
- Internship
• Delivered and analyzed daily the social media metrics to adjust constantly our strategy, content and campaigns
• Built a digital calendar and identified the most appropriate channels (awareness, acquisition, retention, partnerships ...)
• Adapted and created content for each specific network increasing following on Facebook and Twitter by an average of 40%
• Planned a communication strategy for Instagram resulting in a 120% increase of followers on a 4-months period
• Wrote copy and marketing content every week for the blog and newsletters to engage with customers and generate leads
• Maximized SEO on the website resulting in a better ranking on search engines
• Assisted in the development and creation of the new website
• Partnered with bloggers and created marketing operations and contests promoting our brand among a defined target.
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Skills
- Fashion
- Marketing
- Project Management
- Excel
- Photoshop
- Social Media
- Digital Branding
- Copywriting
- Ecommerce
Education
Master's degree of E-commerce and Digital Marketing
- Paris, France
Specialized Master’s Degree in Direct Marketing and E-commerce
(Ranked 2nd in France and 8th in the international SMBG ranking of Business School)