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Creative and experienced Digital Marketing Junior with a strong international profile (trilingual French, English, Spanish) seeking a full-time position. Strong interest in brand content creation, SEO/SEA strategies, web development, and website ergonomy. Known for being entrepreneurial, rigorous, positive and reliable.Locked Pro Plan feature
• Boosted sales by 30% on the internet wholesale business by implementing marketing operations to showcase our brand on our online retailers’ social networks and websites • Reached a budget of 300,000 euros for our biggest retailer on FW16 collection increasing their purchases by 80% • Maintained merchandising on all categories & promotional pages and developed benchmarks to improve our website position on the market • Analyzed and implemented cross selling strategies on our website with Rich Relevance representing 50% of our turnover. • Created brand content for our website (www.petit-bateau.com) • Coordinated the flow of products for photo shoots (4,000 photos) & managed photo shoots of the 300 looks for our SS16 and FW16 collections • Improved and created 80 mood boards for our trends pages and increased the page visits by 30% on a one-year period • Administered our presence on market places
• Delivered and analyzed daily the social media metrics to adjust constantly our strategy, content and campaigns • Built a digital calendar and identified the most appropriate channels (awareness, acquisition, retention, partnerships ...) • Adapted and created content for each specific network increasing following on Facebook and Twitter by an average of 40% • Planned a communication strategy for Instagram resulting in a 120% increase of followers on a 4-months period • Wrote copy and marketing content every week for the blog and newsletters to engage with customers and generate leads • Maximized SEO on the website resulting in a better ranking on search engines • Assisted in the development and creation of the new website • Partnered with bloggers and created marketing operations and contests promoting our brand among a defined target.
• Developed and analyzed weekly and monthly sales data to improve web merchandising & identify optimization opportunities • Delivered and interpreted web analytics reports to improve campaigns performance • Controlled the launch of new products, offers and seasons • Proofread and edited website content • Facilitated relationships with our online retailers in Europe (50 online stores) to ensure the brand image is respected • Monitored and improved the presentation of the Nixon brand online
• Built and designed a website for the company • Produced media content for usage across all media platforms • Implemented SEO and SEM campaigns to ensure presence on search engines and improve website usability
Specialized Master’s Degree in Direct Marketing and E-commerce (Ranked 2nd in France and 8th in the international SMBG ranking of Business School)