About me

Established Fashion Creative Footwear Designer with extensive experience in Woman Footwear Design

QuestionsProjectsExperienceTeam

Projects credited in

• 2

  Ralph & RussoAW 20 RTW Footwear Collection Inspired by travel. Think - Embroidey Shearling Florals Biker Boots Hiking Boots Checks & Tweeds Detailed hardware branding For the Rolls Royce Diva travelling the world in style.
• 1

  #10022SHOE
• 4

  #BallyMeets Stella Von Senger
• 1

  Ralph & Russo AW16 Pop Up - Harrods Shoe HeavenAUGUST 2016 Pop-Up display for the launch of the Ralph & Russo Autumn Winter 2016/2017 accessories collection. Oversized diamond-shaped bespoke display unit featuring a secured display case on an angled mirror platform and a cascading wisteria flower arrangement. MDF in high gloss white finish, mirror, glass and rose gold plated steel detailing. Project Leader Concept design and development , technical drawings , production, sampling and installation management.
• 8

  Prada SS18 - Womenswear
• 5

  FASHION IN MOTION: RALPH & RUSSO - V&A MUSEUM, LONDONOCTOBER 2014 Art direction for promotional image for press, web and social media for joint use by Ralph & Russo and the V&A. Artwork for double sided A5 postcards with show notes.

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Work history

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head of footwear designRalph and Russo
May 2018London, United KingdomFreelance
SKILLS Responsible to design an Iconic woman footwear collection (Mains, Pre, Cruise, Show, couture) reporting directly to creatives directors. Collaboration on a daily basis with Product development, Leather Goods, RTW,, Merchandising , hardware, print and graphic designer team. exceptional sketching skills. trend direction and Mood boards presentation. Research of materials and color inspiration. In-depth knowledge of material related to footwear. in-depth knowledge of footwear constructions. knowledge of technical aspects related to shoes ,good understanding of pattern cutter. Designing new last, new soles, new heels and new hardware (concept sketches and technical draw) visiting directly suppliers. Visiting factories to check new developments. Trade show Attendance. technical English and Italian specs and amendments. knowledge of photoshop and illustrator. Strong organizational skills and ability to handle and prioritize tasks efficiently. Solid team player with ability to work effectively as an individual and within a group. Creative problem solver. responsable to manage a team. improvement of quantity each season during my employment.
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Head of Footwear DesignAruna Seth London
Aug 2016 - May 2018London, United KingdomFreelance
SKILLS Responsible to design an Iconic woman footwear collection (Mains, Pre, Cruise, Show, couture) reporting directly to creatives directors. Collaboration on a daily basis with Product development, Leather Goods, RTW,, Merchandising , hardware, print and graphic designer team. exceptional sketching skills. trend direction and Mood boards presentation. Research of materials and color inspiration. In-depth knowledge of material related to footwear. in-depth knowledge of footwear constructions. knowledge of technical aspects related to shoes ,good understanding of pattern cutter. Designing new last, new soles, new heels and new hardware (concept sketches and technical draw) visiting directly suppliers. Visiting factories to check new developments. Trade show Attendance. technical English and Italian specs and amendments. knowledge of photoshop and illustrator. Strong organizational skills and ability to handle and prioritize tasks efficiently. Solid team player with ability to work effectively as an individual and within a group. Creative problem solver. responsable to manage a team. improvement of quantity each season during my employment.

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Skills

• Footwear Design
• Trend Forecasting
• Management
• Design
• Sketching
• Concept Illustration
• Moodboard Creation
• Sourcing Materials
• Colour Materials
• Colour Palette