About me

Marketing and Creative Strategy Specialist with strong Experiential and Entertainment Marketing experience. Fluent in Italian, English, Spanish and French. More than 7 years of account management experience, gained on international accounts and multinational clients and over 4 years of Brand Management. My biggest strengths are organisation, creativity and management of complex projects and international teams. I consider myself an open, curious and adaptable person, never afraid to take decisions. Specialties: marketing, communications, entertanment marketing, experiential marketing, corporate marketing, events marketing, sport marketing, brand management, strategic planning

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Work history

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Marketing Director InternationalMood Media
Oct 2014Barcelona, SpainFull Time
Responsible of all Marketing and Communication activities for Mood Media International with direct reports from all core markets. Brand ambassador, strategist, responsible for internal and external communication including management of PR agencies in all core markets.
Global Marketing DirectorHavas Group
Mar 2011 - Sep 2014Paris, FranceFull Time
Responsible of the corporate marketing and communication of Havas Sports & Entertainment, the brand engagement network of Havas, Defining and putting in place the group’s marketing and communications objectives and strategy. I developed and guided the implementation of the new global look and feel., managed all corporate events and hospitality opportunities. I supervised the Network Communications Manager,in charge of all internal and external communications, including global newsletters, our SoMe presence, media relations and our presence at industry conferences and awards. I also managed two junior resources, including a junior creative with whom I developed our marketing and communications tools and materials.

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Skills

• Advertising
• Events
• Marketing PR
• Promotions
• Presenting
• Account Management
• Brand Management
• Management
• Pitching
• Project Management
• Strategic Planning
• Consumer Behavior
• Creative Thinking
• Excel
• Powerpoint

Education

Marketing
Nov 2003 - Nov 2004
Master in Events & Experiential Marketing
Communications Management
May 1999 - May 2015
BA Summa Cum Laude - Cat 1 Degree in Scienze della Comunicazione 110/110