Marketing and Creative Strategy Specialist with strong Experiential and Entertainment Marketing experience. Fluent in Italian, English, Spanish and French. More than 7 years of account management experience, gained on international accounts and multinational clients and over 4 years of Brand Management. My biggest strengths are organisation, creativity and management of complex projects and international teams. I consider myself an open, curious and adaptable person, never afraid to take decisions. Specialties: marketing, communications, entertanment marketing, experiential marketing, corporate marketing, events marketing, sport marketing, brand management, strategic planning
Responsible of all Marketing and Communication activities for Mood Media International with direct reports from all core markets. Brand ambassador, strategist, responsible for internal and external communication including management of PR agencies in all core markets.
Responsible of the corporate marketing and communication of Havas Sports & Entertainment, the brand engagement network of Havas, Defining and putting in place the group’s marketing and communications objectives and strategy. I developed and guided the implementation of the new global look and feel., managed all corporate events and hospitality opportunities. I supervised the Network Communications Manager,in charge of all internal and external communications, including global newsletters, our SoMe presence, media relations and our presence at industry conferences and awards. I also managed two junior resources, including a junior creative with whom I developed our marketing and communications tools and materials.
New business and business growth through the development of special projects that show brands how to interact and create an emotional bond with their target with relevant entertainment marketing campaigns (cinema, music and video games). 360 degree marketing approach that includes Product Placement, Co marketing and Co advertising activities, Licensing and Promotions with money can’t buy entertainment experiences and movie tickets (the company owns the Hollywood Movie Money license for the Italian market).
Responsible for the management and growth of international clients deriving from Momentum WW network and key point of reference for the network. Development of product launch campaigns, creation and management of consumer engagement activities, retail marketing projects, POS creativity development and delivery, promotions creation and management. Development of 360° strategic platforms.
BA Summa Cum Laude - Cat 1 Degree in Scienze della Comunicazione 110/110
Master in Events & Experiential Marketing