About me
I believe in fashion not only as the business of selling clothes but as a means of self-expression and a reflection of the times. I'm a creative person with interest in everything that encompasses design, culture, art and sustainability.
With fashion design studies (BA), I started creating my way of working as a freelancer Being creative director, stylist and fashion productions to communicate and lead small brands in Ecuador.
Creating content for magazines, bloggers, editorials, retails to raise their voice according to their style. Since leaving all my works behind to create my own ideas, made me realise that creating visual content, you can spread a message to society.
Creative consultant and Artist director are what made me focus on the new path of my career, every project I had to create, be it visual, styling or campaign, I try to give a message to people to create a change and improve the industries in which every person is connected.
Projects
- NTW (NOTHING TO WEAR)NTW is a short film and photoshoot that depicts that familiar feeling when you open up the closet and declare that it has nothing to offer. This campaign aims to bring awareness to our current fashion purchasing habits. You can watch the full videos on my VIMEO CHANEL : https://vimeo.com/user134410744
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Work history
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Sales AssociateTemperley London
London, United KingdomFull Time
Collaborating in the running of Ready to Wear (RTW) and Bridal departments, leading appointments on a day to day basis while providing good product knowledge and excellent customer service.
● Performed admin post appointments and managed client books while updating client files as necessary.
● Assisted with in-store and external events (London Fashion Week).
● Monitoring our daily sales targets.
● To carry additional duties when and where necessary.
Additional roles:
● Oversaw the running of the Temperley London pop-up store in South Kensington while keeping close contact with Temperley London Flagship Store regarding stock queries.
● Reported back to the Head of Retail on sales, products and trends.
● As a key holder, open and close od business.
● Manage till floats and banking and opening and closing procedures.
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Junior Creative DirectorCuerex S.A
EcuadorFull Time
Creating the visual identity and branding strategy for Cuerex’s independent brand Mucca–a leather goods accessory brand made in Ecuador, crafted by local artisans.
● Created the visual identity of Mucca and oversaw the production of the collection while providing directions to designers and manufacturers.
● Established brand strategy, directed marketing campaigns and fashion photoshoots.
● Managed social media strategy while leading the graphic design team on the creation of social media content.
● Kept in close communications with artisans for the production and delivery of new collections.
● Prepared and managed budget while tracking operational expenses.
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Skills
- Content Creation
- Photography
- Organising Photoshoots
- Hard Working
- Creating Moodboards
- Teamworking
- Event Organisation
Education
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E
Fashion DesignEurodiseño Technological Institute Of Design
- Guayaquil, Ecuador