Dynamic and results-driven marketing manager, with experience in impacting corporate presence, performance and profitability nationally. Influential professional with notable success in development and execution of public relations and marketing communication campaigns. An expert of social media tools and digital marketing with a track record of creating and implementing successful programs. An articulate and diplomatic communicator plus an effective team player. Consistently works to the highest professional standards and thrives to deliver projects that yield multiple business benefits.
Work history
Marketing Manager
London, United KingdomFull Time
Responsible to manage & support all the marketing activities of the brand. Leading the development of all content initiatives to drive new and repeat business
- Handling & management of social media / Website re-design & updating; blog writing;
- Project management of content campaigns, delivering end-to-end campaigns
- Ensuring all content is on-brand, consistent in terms of style, quality & tone of voice, & optimised for search and user experience for all channels of content including editorial pages, online, social media, email, POS, mobile, video and print.
- Maintenance of CRM database - monthly newsletter to trade & private customers
- Liaising with our PR & Digital Agencies - product launches; editorial clippings; liaising with media for advertising schedules; advertising shoots
- Supporting the execution of an annual PR strategy
- Event planning & organisation - exhibitions such as Clerkenwell Design Week & Chelsea Design Quarter, London Design Festival, Decorex and showroom events
- Designing of marketing & promotional collateral (flyers, catalogues / brochures, invitations, online ads, press ads, product cut outs, vouchers)
- Communication with trade & private customers for lifestyle shoots used for PR purposes & website
- Administration - Design of business collaterals such as business cards, letterheads / forms / Tear Sheets, Installation Manuals, Technical Drawings / Preparing presentations / Assisting Business Development Director
- Monitoring: Monthly reports for sales / advertising / values / visitors / social media / website data
- Assistance in sales - dealing with customer sales enquiries / quoting
- Responsible for al press & image requests - issuing of press releases
PR Account Executive
- Nicosia, CyprusFull Time
Gaining exposure for our clients from their intended audiences, aiming to influence public opinion or behaviour for organisations such as McDonald’s, VOLVO, Chivas Regal, Absolut Vodka, Marfin Laiki Bank, Hyundai, Ballantine’s, Perrier, Havana Club and CTO.
- Clients/media relationship/networking, monitoring of the press and social media.
- Developing client proposals and implementing PR activities, writing and distributing press releases.
- Event management/planning, press conferences and promotional events (eg. Vivienne Westwoodfor Chivas), sponsorships.
- Undertaking research for new business proposals and presenting to potential new clients.
- Developing digital marketing campaigns, social networking and online campaigns.
- Social Media Platforms Setting up & Management – eg. McDonald’s Cyprus Facebook Page 37,487likes.
- Use of PPC, SEO and Google analytics.
- Planning and implementing CSR programs.
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Skills
- 11. Photoshop
- 10. Indesign
- 9. Illustrator
- Adobe Indesign/illustrator/photoshop
- Photography
- Microsoft Excel
- Microsoft Office
- CIM Qualification
- Microsoft Word
- Microsoft Powerpoint
Education
BA (Hons) Marketing Communications
- London, United Kingdom
MA Marketing Communications - 2:1
Successful completion of CIM Level 2 Introductory Certificate in Marketing.
1st BA (Hons) Marketing
- London, United Kingdom