Valeria Lanz
Available

Valeria Lanz

Illustrator, Graphic Designer & Photo EditorAmsterdam, Netherlands
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Pip Jamieson
Frederique Verblakt
CONSTANTIN Prozorov
Valeria Lanz
Available

Valeria Lanz

Illustrator, Graphic Designer & Photo EditorAmsterdam, Netherlands
About me
Illustrator, graphic designer and image editor based in Amsterdam. The blurred line between realism and fiction has captivated me for as long as I can remember, and that curiosity only grows with time. I love clean yet outspoken design, the kind you can’t pass by without looking twice, taking a photo, and adding to your “inspiration” folder. I’m venezuelan and dutch. Born and raised in Caracas, and based in the Netherlands since 2016. This has influenced my approach to both design and illustration. Over the years, I’ve taken elements of both european and latin-american culture and aesthetic and made them my own.
Projects
  • Giel Jansen Woodturning - Brand Identity
    Giel Jansen Woodturning - Brand Identity
  • Hetty Jansen - Brand Identity
    Hetty Jansen - Brand IdentityHetty Jansen Training and Coaching
  • Hart en Vrouw
    Hart en VrouwBranding, graphic design, digital design
  • THIJSTHEE
    THIJSTHEEPhoto Editing. Thijsthee is a delicious iced tea made entirely of fruits that most food producers would consider “waste”. Festina created a beautiful identity and helped them to launch their product on the Dutch crowdfunding website CrowdAboutNow. Through effective content strategy and creativity ranging from film, social posts and merchandise, the campaign reached 200% funding (€ 100.000) weeks before the final deadline. As a result, these bold designs are now presented in several stores acros
  • Francesco Galletta. Data Analyst - Brand Identity
    Francesco Galletta. Data Analyst - Brand Identity
  • TWEETAKT FESTIVAL
    TWEETAKT FESTIVALArt Direction assistance. This is the creation of a campaign for Dutch youth festival Tweetakt, that takes place every year in Utrecht.
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Work history
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    F
    Part-time Operations ManagerFestina Amsterdam
    Amsterdam, NetherlandsFull Time
    After working as Illustrator and photo editor, at Festina, I later on also took on the role of Operations Manager, which has allowed me to cultivate my management and administrative skills. I took this somewhat peculiar position because it has allowed me to have the complete overview of the whole creative process from A (strategy) to Z (production) of several branding and digital productions for clients that go from small start-ups to big corporations. It has allowed me to develop skills such as: Leadership, Conflict Management, Business Negotiation, Decision-Making, People Management, Data Processing Skills, Reporting Skills, Budget Development, Delegation skills.
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    H
    Graphic Designer and photo editorHetty Jansen Training and Coaching
    Utrecht, NetherlandsFreelance
    Brand identity, DTP and website.
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Skills
  • Illustration
  • Editorial Illustration
  • Book Illustration
  • Digital Illustration
  • Photography
  • Animation
  • Photoshop
  • Retouching
  • Print Design
  • Branding Design
Education
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    I
    Illustration and AnimationInstituto de Diseño de Caracas
     - Caracas, Venezuela
    Graduated with first degree honors as Illustrator, animator and photo editor. The main skills that I mastered with this studies were: Manual and digital illustration (character and landscape design, light and color studies, anatomic studies); photography and photo edition; manual sculpting techniques; 3D modeling; 2D and 3D animation. The software that I learned to use: Adobe Suite (Photoshop, Illustrator, Lightroom, After Effects, InDesign), Corel Painter, Sketch, Blender and 3Ds MAX.