Valeria is a multidisciplinary Designer capable of producing work in
all areas within design and communication. With a passion for art direction
and marketing, she has produced projects in editorial, branding,
illustration, type-design, and packaging. Combined with an interest in
anything creative, these skills have allowed her to create campaigns and
communications of many possible outcomes. She has a can-do attitude, she
is a great team player, a keen learner, and a natural problem solver.
Projects
- Hush of EveBA Illustration graduate Valeria Rocca's final piece Hush of Eve is an Illustrated book inspired by the story of Eve and The Garden of Eden. “This piece explores the dynamics and concept of the Garden of Eden. I saw myself in Eve, in her solitude, in her confinement in a garden, in her desire to escape, to go out and experience the world. I began to imagine and collect her thoughts, her desires, and her perplexities. I began to write as if it were a personal diary of what it feels like to be E
Work history
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FreelanceSelfEmployed
London, United KingdomFreelance
Highlights include creating brand identity for
different companies and start-ups, as well as the
identity and print and digital assets for events and
private clients using illustration skills. Creating
bespoke campaigns and imposing a tone on social media.
DesignerPenguin Random House UK
- London, United KingdomInternship
Working closely in a team of designers with high communication
skills. Creation of mock-ups,
mood-boards, and running marketing research.
Curation of page spreads and preparation for print.
Skills
- Creative
- Determination
- Creative Learning
- Passionate
- Marketing
- Illustration
- Editorial Illustration
- Print Advertising
- Communication
- Branding Design
Education
Bachelor of Arts (BA) Camberwell College of Arts (UAL)
- London, United Kingdom