Work history
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Global Head of ContentMAJORITY
- Stockholm, SwedenFull Time
In charge of global brand content and developing go-to-market strategies while coordinating a team of eight people plus external stakeholders.
Reduced the customer acquisition costs (CAC) from more than US$60 to less than a dollar on digital platforms. 7,000+ new clients in three months. Launched all digital presence and went from zero to more than 11,000 monthly unique users on our blog, and zero to more than 25,000 unique visitors with a conversion rate of more than 5% in six weeks.
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Vice president of Marketing and Investor RelationsDiscovery Americas
- Mexico City, MexicoFull Time
Oversaw all marketing, public relations, internal communications, investor relations, crisis management, fundraising and customer services on a B2B and B2C level.
Advised portfolio companies on how to improve their own marketing efforts in industries such as aviation, ground transportation and logistics, education, financial services and health.
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Skills
- Digital Marketing
- Public Relations
- Communication
- Project Management
- Team Management
- Editorial Campaigns
- Copywriting
Education
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Post-graduateColumbia Business School
New York, United States
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MANottingham Trent University
- Nottingham, United Kingdom
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