Work history
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Marketing ManagerHill and Knowlton
Dubai, United Arab EmiratesFull Time
• Successfully headed up Hill & Knowlton’s strategic marketing endeavours in the Middle East, Turkey, India and Africa across multi-channel touch points.
• Through collaboration with offices in Dubai, Abu Dhabi, Riyadh, Doha, Qatar, Cairo, Istanbul, Delhi and Johannesburg, I created and successfully implemented the 2023 H2 and 2024 H1 Marketing plans.
• Championed all internal communications across multiple offices, being mindful of the cultural nuances in each location.
• Oversaw and coordinated the rollout of the global rebranding across the Middle East, Turkey, India and Africa. This involved communicating the new strategic positioning inclusive of a logo and branding, coordinating the website development, implementing all internal and external communication materials.
• Attended all Senior Leadership meetings to ensure that our marketing efforts aligned with the overall strategic direction of the company.
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Marketing & Business Development ManagerInstinctif Partners
- Dubai, United Arab EmiratesFull Time
• Alongside the digital team, successfully created and implemented the marketing & digital plan for 2022 and 2023 in the MENA region.
• Created a robust new business strategy for 2022 and 2023 which focuses on streamlining the new business process for maximum efficiency which was rolled out globally for all to reference.
• Implemented and managed a robust marketing and events calendar to support with business growth.
• Spearheaded the business process redesign for the Capital Markets & Investor Relations, Corporate Communications, Financial Communications, Digital and Corporate Reporting departments from RFP stage through to client on-boarding.
• At the helm of CSR initiatives and forged long-lasting partnerships with several charities and organisations across the region.
• Own the Healthcare sector from a new business perspective and secured $500k of new revenue since Q4 2022.
• Account lead on a client portfolio totalling $1.3M, owning the client relationships and ensuring all requests are met in a timely and detail-driven manner.
• Managed the roll-out of new branding across all collateral internally and across social platforms.
MAIN ACCOLADES
• PRCA: MENA Next Generation World Cup 2022 winner 2022.
• Since starting, 2022 was the highest billed year since Instinctif Partner’s inception in 2013.
• Following across all social platforms; LinkedIn, Instagram and Twitter have increased by 54%, 67% and 59% respectively.
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Skills
- Strategic Communications
- Public Relations
- Social Media Marketing
- Marketing
- Branding
- Project Management
- Communication
- Content Development
- Rebranding
Education
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Fashion Design MarketingNorthumbria University
- Newcastle upon Tyne, United Kingdom