About me

Ahoj, I'm Vanessa, freelance art director, graphic designer and illustrator, with 10 year experience working in advertising, branding, digital & graphic design. I support brands to create, build & develop their businesses on-line and off-line. From social media, banners, newsletters to packaging, FSDUs & print. I believe in the power of simplicity, in honest communication and that everything is figure-out-able. My intention is to bring a little bit of lighthearted smile into people’s every day lives and empower them to be the change we want to see in the world. My personal work is inspired by my passion for holistic living, enthusiasm for self development, curiosity to travel and love of nature. Feel free to check out my brand brightlagoon.com If you feel like reading a lil longer story about me - here is one... When I was 6, my tennis coach gave me a poster and told me it'll help me become a better player. He smiled and said to open it when I got home. I imagined a diagram with lines, dots, arrows and figures. When I unrolled it, a photograph of my favorite player, Pete Sampras, stared back at me. The poster was not about technique. It was about the heart and drive. The poster is long gone, but the lesson stayed with me - teaching me to take life one match at a time, stay focused, fail, and keep moving with a positive attitude and a smile on my face, no matter which court I enter.

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Projects

• 14

  Dreh & Trink IllustrationCreate new character illustrations that are modern yet appealing to children and connect to current packs.
• Mindful Bites PackagingCreating a packaging series for new Christmas products. Veganettone - a vegan panettone. Cantucci - vegan biscotti.
• Joss SearchCreating social media, brand assets, digital reports and in-house materials based on the new branding.
• Misfits.HealthCreating animation and stop motion videos, product photography, newsletter and any content needed to reflect the brands look & feel.
• 2

  Animals Eating JunkfoodThe aim of this project is to create lighthearted awareness about the modern fast food diet. Would we give this kind of food to our favourite animals? Or do we just treat ourselves this way? The series has been exhibited at the Hoxton Hotel and 119 Cafe with a great success. You can buy the art at https://animalseatingjunkfood.myonline.store
• popchips social media

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Work history

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Art Directorpopchips
Aug 2017London, United KingdomFreelance
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Art DirectorMisfits Health
May 2018 - Dec 2020London, United KingdomFreelance
Design, photography, video for social media, POS, packaging and anything else needed.

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Skills

• Marketing PR
• Art Direction
• Drawing
• Mixed Media
• Design
• Illustration
• Illustrator
• Indesign
• Photoshop
• Photography

Education

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Art DirectionMiami Ad School
Jan 2011 - Dec 2012Berlin, Germany
Advertising
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Graphic DesignWerbe Akademie
Sep 2007 - Jun 2009Vienna, Austria

Awards

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D&AD Best Of YearMiami Ad School
Brief for 17 Cosmetics