About me

Experienced bilingual marketing strategist with an MSc. In Marketing Management from the University of Westminster. Possess 5 years combined experienced in the digital landscape and marketing communications including strategic planning, paid social, content marketing, as well as influencer strategy and public relations. Strong writing and analytical skills with a keen interest in consumer insights, campaign execution and influencer marketing, having worked with fashion and beauty brands, as well as with FMCG and technology brands Possess strong writing and analytical skills with a keen interest on consumer insights, having worked in the fashion & beauty public relations, as well as with CPG and technology brands.

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Work history

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Strategic PlannerAthos
Dec 2018 - Nov 2020Santa Cruz de la Sierra, BoliviaFull Time
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Strategic Planner - DigitalAthos
Dec 2018 - Nov 2020Santa Cruz de la Sierra, BoliviaFull Time
- Analyze, plan, develop and optimize digital strategies for new product launches and always-on campaigns for clients such as Huawei, Unilever, Sofia, Cotas, and more. - Planning, implementation and monitoring of ads across social media platforms. - Develop monthly reports and recommendations for clients based on their monthly social media performance, website analytics, traffic and digital ads. - Influencer research and campaign execution based on client's needs. - Perform consumer market research and analyze trends in the industry depending on client’s requests.

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