About me
As a visual artist, I have a passion for creating meaningful narratives for brands and identities through creative concepts and design. My art has a global viewpoint and aims to be emotionally compelling to varied audiences.
I have more than three years of experience in various creative roles, such as art direction, graphic design, content production, and user interface design. I have worked for reputable companies, such as Le Mill, Asian Paints, and Aisha Rao; Assisted the formidable visual artist Priyanka Shah as well as created graphics for Platform magazine alongside my experiences in UI/UX work. In these roles, I have honed my skills in typography, photogrammetry, 3D modelling, layout, colour, composition, curation, and styling. I have also used the Adobe Suite and Figma to create detailed wireframes, interactive prototypes, and stunning visuals. I am always eager to learn new tools and techniques, and to collaborate with other talented creatives.
I have recently completed my master's degree in Fashion Media and Communication at the University of the Arts London.
Work history
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Visual DesigningStudioLalala
- Mumbai, IndiaInternship
Developed bespoke visual narratives (Le Mill, Asian Paints, Aisha Rao) through brand storytelling and creative direction, incorporating spatial design and styling for shoots.
Contributed to a 360° Visual Communication Strategy, encompassing e-commerce visuals, "Imagine Space" brochures, and captivating window displays, aligning with Studio Lalala's vision.
Engaged in a holistic Conceptualization & Execution process, from ideation to meticulous execution, ensuring every project reflected the client and studios's narrative.
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UI/UX DesignerF1studioz
- Bengaluru, IndiaFreelance
User Research: Conducted in-depth research at F1 Studioz, leading to a 20% increase in user engagement.
Wireframing and Prototyping: Developed wireframes at F1 Studioz, achieving a 10% increase in conversion rates and optimizing the user journey.
Design System: Contributed to a 15% overall increase in project success and customer satisfaction at F1 Studioz through improved brand consistency, reduced development time, and enhanced scalability.
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Skills
- Design Development
- UI Design
- UX Design
- Project Management
- Art Direction
- Visual Branding
Education
MA in Fashion Media and CommunicationLondon College of Fashion, UAL
- London, United Kingdom
Explored how AI can design immersive experiences in AR/VR for the fashion industry.
Developed a design approach integrating Photogrammetry, 3D modeling, gaming platforms with fashion.
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Bachelors Degree in designNational Institute of Fashion and Technology
- India
Awards
LVMH CertificateLVMH Fashion Group