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• Genuine passion for marketing and business development • Strong analytical skills and knowledge of various marketing tools, keen eye for detail and creative mind. • Highly motivated and results driven team leader or participant.
• Increased revenue through successful seasonal email campaigns • Optimised CRM system by developing an educational email welcome series for new trade customers, increasing use of the platform and retention rate • Developed an effective SEO strategy, increasing organic reach • Developed and executed a LinkedIn marketing strategy
• Business development: being a part of a team of 3 since the pre-launch of the company, focusing on on- going development of the products and a growth strategy for the business. • Marketing strategy: development of a strategy to decrease CPA, increase the number of customers and retention rate, through the use of promotions, giveaways, campaigns and collaborations. • Social media & content: weekly blogs, daily posting and ads with the aim of increasing organic reach and number of followers, monthly reporting and use of social media tools. • Brand development: product packaging, postal packaging, print collateral, promotional print materials. • Event management: organising focus groups, customer events, pop-ups and trade shows. • Logistics: maintaining constant contact with the warehouse, managing stock, customers and orders. • Customer service: 24/7 customer support via phone, email, live chat & social media.
Worked alongside the Marketing Manager, Ecommerce Campaign Manager and PR on creating a successful marketing strategy for a 5* hotel in the heart of London in a very competitive market. Conducted monthly Google Analytics reports, industry research and keeping up with the trends in the luxury travel industry.
Worked in a team of 6 on creating a go-to-market strategy for emerging markets. Conducted primary and secondary research, analysed the attractiveness of potential markets and outlined recommendations about the best market to enter.
Developed strong skills in qualitative and quantitative market research through profiling major clients in banking, chemical and food industries. Worked within the project team to implement PayPass technology for a leading Ukrainian banking major. Owned and developed concepts included in initial client pitches and subsequently implemented in the final marketing campaign. Worked closely on a project for one of the leading Ukrainian banks, which was looking to introduce consumers to the new PayPass technology.
Worked in a team along side product managers, designers and trend managers to create a new range of products aimed at the Middle Eastern and Russian markets, achieved greater understanding of the differing tastes of global consumers and was able to initiate some of my own ideas. Developed and upheld constant relationships with partners and clients, achieving a greater knowledge of B2B and B2C styles of communication. Additionally, helped in organising the British Ceramic Tile stand in one of the biggest ceramic exhibitions in Europe, Cersai.
Courses included: Branding, Consumer Behaviour, Marketing Analytics, Technology in Marketing, Entrepreneurship, Pricing Strategy and Digital Landscape. Thesis: "The Future of Perceptive Design in Advertising"
BA (Hons) Economics and Business with East European Studies - Final Grade: 2.1 Courses included: International Trade and Finance, Health Economics, Introduction to Social and Business Psychology, European Macroeconomics, Marketing Communications, Applied Econometrics.
Mathematics: A Economics: A Russian as a 1st Language: A* Art & Design: A*