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Assisting the Commercial Director, Marketing Manager and E-commerce manager in day-to-day activities, such as generating collateral, monthly google analytics reports, meeting minutes and feedback.
Worked in a team of 6 on creating a go-to-market strategy for emerging markets. Conducted primary and secondary research, analysed the attractiveness of potential markets and outlined recommendations about the best market to enter.
Conducted numerous market research for clients in the banking, chemical and food industries. Attended creative directors' brain storming sessions, contributing with relevant ideas of my own. Worked closely on a project for one of the leading Ukrainian banks, which was looking to introduce consumers to the new PayPass technology.
Branding, Pricing, Entrepreneurship, Consumer Behaviour, Marketing Analytics
Microeconomics, Econometrics, Marketing Communications, Political Economy of European Integration, Macroeconomics, International Trade, Health Economics