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Vasco Cruz

Brand Strategy & Art Director

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Event Manager - Art Director


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About me

For the past 7 years I've contributed as a designer and creative executive to the first impressions in today's shift in business, while helping shaping and building my career and studies in an international environment with sustainable and creative solutions. I have background in graphic design, commissaire d'exposition and (fashion) management, which enables me to think both on a conceptual and an analytical level. In my Master thesis I focused on brand innovation, sustainable design, ‘conscious advertising’ and civic engagement between Institutions & consumers. As a graduate student and junior manager in my mid-twenties, I look forward to have the ability to learn from a strong led-team and help inspire future generations with both a creative mind-set and business-oriented attitude, along with a youthful vision and ambition to keep improving our organisational structures.


  • Fashion
  • Advertising
  • Marketing PR
  • Branding
  • Corporate Identity
  • Art Direction
  • Digital Artist
  • Brand Identity
  • Management
  • Photoshop
  • Social Media
  • Visual Mechandising
  • Art Diection
  • Retail Windows

Work history


Graphic Designer Brand Strategy

Book a Street Artist

Feb 2013
  • Full Time



Jimmy Choo

Jan 2017 - Feb 2017
  • New Bond St, Mayfair, London W1S, UK
  • Freelance


Sales Person

Browns Fashion

Dec 2016 - Jan 2017
  • S Molton St, Mayfair, London W1K, UK
  • Freelance
  • Sales Associate and VM Assistant


E-commerce Manager


Nov 2016 - Jan 2017
  • New Bond St, Mayfair, London W1S, UK
  • Freelance
  • -Predominantly be the Omnichannel support for the store, operate IN-Store to see what items the Store Customer Advisers need on the shop floor at all times. and ensure a smooth selling operation. - Assist the return to vendor procedure for faulty items, return of garments and receipt of credit notes. - Update stock retail prices. - Assist within the end of season return to outlet. Assist within the Stock inventory processes, investigate negative stock issues. - Help control, investigate and solve missing deliveries/transfers. - Manage shipments from EU to UK from the warehouse, stores and ecommerce deliveries to clients - Junior cloud-based back office software- Retail Back Offic


Retail Brand Manager

Aeffe SPA.

Jan 2016 - Jun 2016
  • 47842 San Giovanni In Marignano RN, Italy
  • Internship
  • - Women's clothing and accessories management of Alberta Ferretti and Philosophy di Lorenzo Serafini national and international - Support to the Buyer through daily/weekly/monthly/seasonal KPI’s reports and ad hoc analysis - Sales reporting and analytics - Monitoring of key KPIs - Stock balancing between boutiques - Support to Retail office during sales campaigns - Support to Boutiques' requests - Organization activities of special retail event - Co-drafting of upcoming seasons training books - Support to Visual Merchandising office


Assistant Curator

Experimenta Design

Oct 2013 - Jan 2014
  • Freelance
  • Biennial Design Lisbon


Assistant Manager & Volunteer

Moda Lisboa Fashion Week

Oct 2010 - May 2012
  • Full Time



Managing the Company of the Future

University of London

Sep 2015 - Dec 2015
  • Coursera


Fashion Culture and Management

University of Bologna

Sep 2014 - Jul 2016


Industrial/graphic Design

IADE Creative University

Sep 2010 - Apr 2014



Study Award

University of Bologna