Vasco Cruz

Vasco Cruz

Sales Brand Manager Lead for Apparel PortfolioLondon, United Kingdom
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Vasco Cruz

Vasco Cruz

Sales Brand Manager Lead for Apparel PortfolioLondon, United Kingdom
About me
London-based account executive and designer with a passion for immersive experiences, luxury brands and interactive consumer journeys. Background in Marketing Management (MA, University of Bologna) and Design (BA, IADE Lisbon). Excels when assisting brands with improving their retail/digital experiences, CRM and retail operations. Strong analytical skills and, at his best able to drive projects from concept to delivery. At his best when driving sales & marketing projects from concept to delivery as a lead Sales Brand Manager for Vince, Victoria Beckham, Red Valentino. From assisting buying teams with reports and decision-making when going to the market, sell-through, financial budgets and sales volume. But also supporting marketing teams designing end-to-end roadmaps, engagement cycles, partnership collaborations and overall building a healthy relationship with all our key clients across multiple platforms in-store and digitally. (The Observer, GQ, Farfetch, Harrods, Net-a-Porter, Meero Paris, Alexander McQueen, Samsung, Coca Cola, Planet Organic, among others) Solid creative technology skills, with a deep understanding of omnichannel campaign innovative and graphic design trends. Speaks four languages (English, Portuguese, Spanish & Italian). Thrives in fast-paced, dynamic environments.
Projects
  • GQ Middle East June’21
    GQ Middle East June’21Vibrant colours, prints, and textures envelop tailoring with a wardrobe to make dressing up an immense joy – something we all could use right now. Photography: David Vail Styling: Soki Mak Fashion Assistants: Vasco Cruz Grooming: Anastasia Stylianou using #augustinusbader and Glossier, Inc. Model: Bassam Menhal at #nextmodels Casting Director: Chloe Rosolek At Cdr Casting Photography Assistant: Ross Zillwood
  • Fashion LAB/coatedit
    Fashion LAB/coateditImprove customer experience and engagement by creating curated content to our prime clients at Harrods. Credits: Creative direction: Vasco Cruz Fashion Assistant: Laura White Photography: @fluorescentbears Model: Dorothy
  • • D E N I M • D I S T O R T I O N S •
    • D E N I M • D I S T O R T I O N S •• “I think perfection is ugly. Somewhere in the things humans make, I want to see scars, failure, disorder, distortion.” - YOHJI YAMAMOTO Inc. • Maison Margiela #creativedirection #graphicdesign #fashioneditorial #retailinnovation #conceptdesign
  • Fashion LAB / edit
    Fashion LAB / editCheck out my brand new project Fashion LAB / edit. Improve customer experience and engagement by creating curated content to our prime clients at Harrods. Credits: Creative direction: Vasco Cruz Photography: @fluorescentbears Model: @lauwht Set Design: 3D Eye Limited
  • June Sarpong for the Observer
    June Sarpong for the ObserverSuper happy to see my work as fashion editor published on @obsmagazine this Sunday and work along side such talented-led people in the industry. Checkout the Observer and the new book released by @junesarpo “The Power of Privilege” on how we can #challenge #racism and see BLM as an #opportunity to #open #conversation and rethink our social values. #united #thepowerofprivilege June Sarpong @junesarpo for The Observer Magazine @obsmagazine Photographer @kofipaintsil Fashion editor Vasco Cruz (m
  • S H O E S   O N !
    S H O E S O N !Never enough shoes...
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Work history
    Harrods logo
    Harrods logo
    Sales Brand Manager | Lead for RedValentino, Victoria Beckham and VINCE luxury apparel portfolioHarrods
    London, United KingdomFull Time
    • Contributed to a portfolio of brands growth of 30% and a turnover of £4M p.a. • Increased global customer acquisition by 100% during 2018-2020 • Planned purchase orders and manage collection & product performance: • Collaborated with e-comm & marketing to ensure brand consistency online and identify in-store campaigns • Promoted and marketed products to build market share and elevate the brand. • Exhibited exemplary leadership to peers in driving business development through client acquisition and account management. • Coached and mentored team on results-generating sales & marketing strategies. • Collaborated in brand buyer relationships (Go-to-Market, order placements, stock control, product performance review, in-store sales strategy)
    F
    F
    Account Executive & Client ManagementFreelance
     - London, United KingdomFreelance
    Selected work: • eCommerce Assistant for Alexander McQueen using Shopify (www.Meero.com, 2020) • Fashion Consultant for June Sarpong book release The Power of Privilege (The Observer, March 2020) • Fashion Consultant for Soki Mak, Menswear (GQ, forthcoming July Edition 2021)
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Skills
  • Fashion
  • Advertising
  • Marketing PR
  • Branding
  • Corporate Identity
  • Art Direction
  • Digital Artist
  • Brand Identity
  • Management
  • Photoshop
  • Social Media
  • Visual Mechandising
  • Art Diection
  • Retail Windows
  • Styling
  • Styling Direction
  • Assistant Styling
Education
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    Managing the Company of the FutureUniversity of The Arts London (UAL)
     - London, United Kingdom
    B
    B
    Fashion Culture and ManagementBologna Business School
     - Bologna, Italy
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Awards
    B
    B
    Study AwardBologna Business School