About me

My name is Vasiliki and I am a tech-savvy, creative professional specializing in Marketing and Communications. I am result oriented with experience in ATL and BTL strategies, PR and Social media management. “Old enough to remember MySpace, young enough to work on Snapchat!”

QuestionsProjectsExperienceTeam

Projects

• Fashion Railways Blog

Work history

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Social media & Community ManagerBook 'n' Bloom
Apr 2016 - Apr 2017GreeceFull Time
Create Communication Strategy- Competitors analysis and market research Create Facebook Ads- Brand Awareness & Conversion campaigns Create visuals using Adobe Photoshop – Update of SM Channels Create KPIs reports & analyses – Analyzing results & presenting to the Sales Manager Organize Social Media Seminars – Organize FB seminars for Hair & Nail salon owners Create Giveaway box- Send beauty boxes to the Premium customers Social media management for Premium customer-Create Communication Strategy Create offline activities- Collaboration with the local media (Radio producers, Magazines etc.) & local key industry influencers (Bloggers etc) Briefing for External associates and Follow-up e-mails Create Social Media Editorials – Achieve 30% increase on FB likes & customer engagement Create Newsletter campaigns & Press Releases – Use of Mailchimp Organize events and take part on congresses, promotions, festivals – Barbershow event (Hilton), Nail Chic event (Athinais, Iera Odos) etc
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Marketing Communications ManagerFashion Railways
Apr 2012 - Apr 2016GreeceFull Time
Building the brand’s look and feel- Achieved the first place on “The 5 bloggers that you must know” Manage all Social Media Accounts – Achieved 4,500 Organic FB Likes & Brand awareness Attend Beauty and Fashion Events – Create Media Relations Write Product Reviews – Achieved sales on Products reviewed on FASHION RAILWAYS Work on WordPress platform and manage SEO Manage partnerships and collaborations with brands Collaborate with Journalists and local agencies- Create media relations

Skills

• Adobe Photoshop
• E-mail Campaigns
• Social Media Digital Strategies
• Social Media
• Fashion Marketing
• B2C Marketing
• Brand Marketing
• Event Management
• Content
• Blog Content

Education

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Master in International Marketing CommunicationAthens University of Economic and Business
Sep 2014 - Sep 2016Greece
taught in English GPA: 8,01/10
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BA German Studiesstoiximan
Oct 2009 - Jul 2014Greece