About me
ART GROUP AND FASHION BRAND HӖRACHA WAS CREATED BY ISENKKEL AND VELLA AKHTIMER. THE GROUP'S FIELD OF STUDY ARE CONTEMPORARY ART AND FASHION DESIGN. THE AREA OF INTEREST INCLUDE THE CHUVASH TRADITIONAL CULTURE, TECHNOLOGY, HYBRID ART. THE ARTISTS EXPLORE THE THEME OF SELF-IDENTIFICATION IN THE GLOBAL WORLD AND OTHER EXISTENTIAL PROBLEMS. THEY WORK IN SUCH MEDIUMS AS CLOTHING, INSTALLATION, VIDEO AND SOUND.
"HĔRACHA" MEANS "A GIRL" IN CHUVASH LANGUAGE. IN THEIR WORK, DESIGNERS ARE INSPIRED BY THE CHUVASH CULTURE: COSTUME, TRADITIONS, FAIRY TALES AND MYTHS; THEY DECONSTRUCT IT AND PLACE THE NEWLY ASSEMBLED ELEMENTS INTO A ROMANTIC FUTURISTIC REALITY.