Based in London, am legally authorized to work in the UK.
Specialties: Advertising, Art Direction & Design, Branding, illustration, Digital, photo retouching
I am curious, love ideas, am deep thinking, with very high standards. I started my craft with photography and design, took a plunge into digital, and now bring everything I know to each project. I work with clients on creative conception & ideation, UI/UX design, and brand positioning. I have worked for many big clients including Heineken, Ferrero Rocher, Johnnie Walker, Wacoal and McDonalds.
I consider myself highly motivated, with communications expertise; I love what I do and have fun on the way.
Work history
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Creative LeadVedra.io
London, United KingdomFull Time
My role at Vedra was to create the branding, design the website and the product design.
Branding:
I designed the logo and graphic identity, created the concept for the branding, designed the whole brand guidelines book and all stationary and other branded objects. I created online and offline marketing materials.
Website:
I redesigned the website from scratch, incorporating the new branding. I made sure they were consistently in the same style, redesigned the structure of the website, making the web pages simple and more attractive, involved information architecture, using dynamic animation to explain the main features of the product, designed interactive web pages to make it more interesting.
Product design:
I led design on the Vedra AI dashboard, cooperating with the product manager to define the product itself. I worked with the product manager and programmers to implement my UX design, designing the UI, and supervising the quality and function of the UI with a couple of other designers who worked under me. Doing prototyping and Interviewing users.
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Art DirectorSelf Employed
- Hong KongFreelance
Brand Communication, Web & UI/UX Design
Clients : Megan, Hong Kong code conference, Taolight
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Skills
- Marketing
- Web Design
- Advertising
- Creative Direction
- UI Design
- UX Design
- Interaction Design
- Digital Design
- Product Design
- Sketch