Veronika Cerna

Brand Strategy/Digital Marketing/Business Development

  • LevelSenior
  • LocationBelgium
  • AvailabilityLocked Pro Plan feature
  • ProfessionsAccount Director - Brand Consultant - Business Development Manager


About me

For more than twelve years, I have been wearing many hats: strategy consultant, business development specialist, digital marketing head, lecturer, creative storyteller, entrepreneur and most importantly; wizard. “Veronika makes it all look so easy”. Working in leading marketing and technology roles, leading cross-functional teams across countries and time zones, I help clients identify opportunities for expansion and growth and business strategies to penetrate new markets through the application of digital technology, design thinking and innovation. Known for identifying key emerging digital trends that led to the design and implementation of successful strategic digital projects, products and comprehensive online communication strategies B2B and B2C, significantly increasing the visibility and positioning of brands online. Recognized for designing and developing winning projects that look at how digital applications and communication strategy can help in the area of smart cities, urban space and development aid to improve the lives of people. Successful in outlining and negotiating new business ventures, opening up new franchisees and overseeing their launch until breakeven. I am a passionate, driven and highly effective multilingual (English, French, German, Danish, Czech and Slovak) Executive MBA graduate, who has lived, worked and studied in ten countries on three continents. > My clients have ranged from media and technology startups, travel agencies, educational bodies, publishing houses to public institutions, social enterprises and NGOs. > I specialize in: Digital Strategy, Digital Transformation, Business Strategy, Technology Application, International Negotiations, Marketing and Social Media. > Talk to me about: Smart Cities, Urban Mobility, Intellectual Property, Big Data, AI, IoT, GoT and Biotech > Passionate about: Social Entrepreneurship, Brand Development, Startups, Development and Application of Digital Technology for the Empowerment of Underprivileged.


  • Brand Creative Strategy
  • Consumer Marketing
  • Digital/ Print
  • Business Development
  • Project Design
  • Marketing Campaigns
  • Creative Storytelling
  • User-centered Design
  • Strategic Planning
  • Project Direction

Work history


Head of Communications and Strategy


Feb 2012
  • Brussels, Belgium
  • Full Time
  • ➢ Brought in to build the communication and strategy department and lead international cross-functional agile teams designing and implementing pan-European and EU-Africa and EU-Americas projects. ➢ Leading all phases of project management: from business development, capture management, proposal and consortia negotiation to contract execution and implementation. ➢ Idea maker and account director, building and leading account and creative teams implementing multi-language 360 marketing and communications strategies. ➢ Defined and implemented multi-language communications campaigns, with a strong online and social media focus, reaching the public in 28 countries, engaging targeted stakeholders and creating and animating communities.


Strategy Consultant

Twenty Communications

Feb 2012
  • London, United Kingdom
  • Freelance
  • ➢ Developed strategic online and offline communications campaigns and products improving online positioning of brands and significantly increasing their visibility among target audiences leading to growth in their bottom line. ➢ Delivered successful trainings and mentoring programmes in marketing and social media, corporate communications, public relations and media strategy. ➢ Advised startups and SMEs on business model development and the seamless incorporation of digital into their business models.


Senior Project Manager

European Commission

Jan 2010 - Jan 2012
  • Luxembourg City, Luxembourg
  • Full Time
  • Designated expert for marketing and communications strategy, focus on digital and social media. Focus areas: machine translation, user experience design, intellectual property, technology, telecommunications, internet technology and innovation.


Network and Communications Manager

Jan 2008 - Jan 2010
  • Brussels, Belgium
  • Full Time
  • Managing 10 country offices of a pan-European online media network. ➢ Identified, negotiated and set up franchise acquisitions in 5 strategic countries, resulting in doubling total readership in 12 months, bringing 5 countries and 1M EUR profit/ first year. ➢ Managed digital marketers delivering global branding and marketing strategy for the network. ➢ Oversaw cross-functional agile teams to deliver product redesigns and optimise functionalities and features of CMSs attracting 0.5M readers/month and engaging thousands of stakeholders.


Business Development Analyst

Federation of European Publishers

Sep 2007 - Jan 2008
  • Brussels, Belgium
  • Full Time
  • Representing 28 national publishing organisations, one of the main stakeholders invested in technology application and education in Europe.


Marketing Manager


Jan 2006 - Aug 2007
  • Prague, Czechia
  • Full Time
  • Responsible for all marketing activities of an online travel startup. Designing and implementing digital marketing campaigns, leading market expansion and growth into 3 new regions.


Marketing Manager


May 2002 - Sep 2005
  • Full Time
  • Defined marketing campaigns, including POS display design, new product branding and customer retention campaigns.



Innovation, Digital Disruption, Strategy

Ashridge Executive Education

May 2016
  • Berkhamsted, United Kingdom
  • Executive education courses focused on innovation, digital disruption, strategy and strategy implementation through technology and innovation.


Executive MBA

Hult International Business School

Sep 2013 - Aug 2015
  • London, United Kingdom
  • • Specific focus on strategic management, digital business models, disruptive innovation and entrepreneurship. • Led finalist teams in the London round of an entrepreneurship competition: HULT Prize 2013 and 2014. • Consultancy project: design a strategy to increase the EBITDA and stabilise the cash flow of a travel startup.


Economics Finance and Management


Sep 2011 - Jun 2012
  • Boston, United States
  • Finance Management certificate


Msc Economics and International Relations

University of Economics

Sep 2000 - Jun 2007
  • Prague, Czechia
  • • Focus on marketing, diplomacy and international law.